The goal of the initiative is to boost the competitiveness of Chilean salmon products in the U.S. market, employing packaging innovation that aligns with environmental values and consumer expectations in the country, the contest sponsors announced on the website for the competition.

Building on the success of previous Amcor Lift-Off editions that have fostered partnerships and investments with pioneering companies in areas such as artificial intelligence-powered waste analytics, reusable packaging and bio-based materials, the Amcor Lift-Off Winter 2025/26 Challenge will focus on critical research and development priorities for flexible and paper-based packaging. Start-ups are encouraged to submit solutions that address one of three key areas:

The solution will provide brands with granular, real-time data on when and where packaging is recycled and the recycling rates of their products. These insights will ensure sustainability progress is accurately reported, ensuring compliance with Extended Producer Responsibility (EPR) requirements. Additionally, the process can help with the redesign of packaging content to use alternative or lighter-weight packaging, reducing compliance costs and their carbon footprint.

Inspired by the thick chocolate coating that envelops each stick, the packaging showcases a striking visual explosion of texture and indulgence.

Landor said the redesign features several key elements:

K-Beauty brand, Banila Co, has introduced its new limited-edition Snoopy Packaging for its Clean It Zero Original Cleansing Balm. This launch comes on the heels of the Peanuts 75th anniversary celebration.

The pink jar features collectible artwork, also featuring Charlie Brown and a character mirror keychain.

The Clean It Zero Original Cleansing Balm has earned worldwide love for its ability to melt away makeup, SPF, dirt, and impurities in one simple step while leaving skin feeling fresh and hydrated.

The SoFruPak packaging line uses cardboard combined with cellulose film. The materials contain no plastic and are designed to maintain product freshness. The packaging is recyclable and biodegradable within 24 weeks. Because the cardboard and cellulose film can be processed together, the system offers an alternative to PET packaging at a time when regulatory requirements are becoming stricter.

The design reimagines 1980s San Francisco through the lens of Hall of Fame quarterback and 49ers legend Joe Montana.

Inspired by Montana’s heroic presence and the original Gold Bar bottle – new expression turns nostalgia into iconography.

To commemorate the 40th anniversary of the 49ers’ historic 1985 championship, Gold Bar Whiskey and Thirst set out to create a design that captures the essence of San Francisco’s golden age.

The partners are combining Solidus’ expertise in fully recyclable fibre-based packaging with BlakBear’s wireless freshness sensors to demonstrate how innovation can transform food safety, shelf life and combat food waste.

Tracking freshness from inside the packaging

BlakBear’s technology uses miniature sensors placed inside food packaging to monitor freshness in real time. These sensors measure gases released as food spoils, such as volatile compounds like ammonia, as well as temperature.