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While every corporate event attendee appreciates receiving a gift bag at the event’s culmination, many of those gift bags still contain single-use items or, worse, get thrown away immediately upon leaving. This happens not because the receiver wasn’t appreciative of what they got but because the business handing out the event favors didn’t put a lot of thought and effort into what goes into their giveaway. 

In intaglio or gravure printing ink is transferred from a sunken surface. It is the reverse of relief printing. One type of industrial intaglio printing. Gravure sometimes called rotogravure, shown in the image uses a recessed- image plate cylinder to transfer the image to the substrate. the plate cylinder can be either chemically etched or mechanically engraved to generate the image cells. The image area consists of cells or wells etched or engraved into a copper cylinder and the unetched surface of the cylinder represents the nonprinting areas.

A day to express appreciation and affection to our loved ones, in 2023 we must take celebrate Valentine’s Day by also being mindful of the waste generated from elaborate gift wraps and single-use trinket packages.  
To supplement your own ideas of innovative and sustainable packaging, we have curated a list of materials and design fitting for the occasion. 
We are not going to lie, our research for this piece did also involve scrolling on Pinterest. 

We have delved into EPR – a system that holds manufacturers and producers accountable for either correctly disposing or recycling the waste introduced into the economy by them – now, we will break down a system that incentivizes consumers to dispose their waste appropriately.
Deposit Return Scheme, also known as Deposit Return System, Deposit Refund System, Bottle Bills or Take-Back System, is essentially a surcharge on product, typically contained in a plastic or glass bottle or metal can, that is reimbursed to the purchaser upon return of the empty packaging.

Along with the surge in global voicing of concerns regarding sustainability comes “greenwashing” – an attempt made by corporations and brands to exploit such sentiment and mislead consumers into buying and using more expensive products that are no better for the environment.

In the short timeline of the last five years, there has been a 71% rise in online searches for sustainable goods globally, as reported by The Economist Intelligence Unit.

Another week, another buzz word. In this blog, we’ll dig deep into the phenomenon of “shrinkflation” – the brainchild of 2022’s monster inflation.
Shrinkflation, also known as downsizing, is practiced to counteract the rising costs of ingredients, packaging, labour and transportation. In other words, to mask the effect of high-cost pressures and maintain lower prices, brands choose to “redesign” their packaging and marginally reduce packaging sizes without changing prices. 

Labelling is an essential part of packaging for the sale of drugs and medical devices. It provides a product ID, instructions for use and safety information – all of which must remain intact and legible throughout the product’s lifecycle.

Printing embellishments and bespoke finishes are usually factored into the design of luxury goods packaging to improve shelf presence and mirror the quality that is promised by the price point. Big-ticket items such as watches and perfumes, especially when marketed to an audience that seeks opulence and regality in appearance, need to meet the expectations of their customers with apropos branding and packaging.

Many different techniques are used to beautify packaging – those that add more dimensions and textures.

When I was a kid soda came in thick glass bottles and Fanta cans could challenge a man’s strength. What happened?