The new cleaner packaging design will feature Biscoff as the core brand in a larger font for improved customer brand recognition, with the reduced Lotus marque acting as an endorsement to the core brand.
Frances Booth, category development & marketing manager at Lotus Bakeries says: “This greater focus on Biscoff on the packaging will immediately grab the customer’s eye in-store with most consumers regularly referring to the brand simply as, Biscoff.”