Blog

Stay informed. Our latest innovations.
Our blog covers a diverse range of topics related to packaging, including innovations, processes, future needs, and more. These articles are written by industry professionals as well as experts from Packaging Connections, who have decades of hands-on experience in the packaging industry.
Join Our Community of Contributors

We believe in the power of sharing knowledge and fostering innovation. If you are a packaging professional with insights and experiences to share, we invite you to contribute to our blog. This is a great opportunity to share your expertise, reach a global audience, and engage with a community passionate about packaging.

How to Contribute

To express your interest in contributing, please reach out to us at info@packagingconnections.com. Our team will review your request and guide you through the next steps. Whether you have a groundbreaking innovation, an in-depth analysis, or valuable industry insights, we look forward to collaborating with you.

For Companies

Companies are also welcome to publish their blogs on our platform to promote their business and share their packaging solutions. If your company has a story to tell or a solution to showcase, contact us at info@packagingconnections.com. Together, we can highlight your contributions to the packaging industry.

What We Offer
  • Share your knowledge and expertise with a global audience.
  • Promote innovative packaging solutions and industry best practices.
  • Engage with a community of like-minded professionals.
  • Enhance your professional visibility and credibility.
Contact Us

Interested in contributing? Email us at info@packagingconnections.com to get started. We look forward to hearing from you and working together to advance the field of packaging.

Explore Our Blog

Browse through our existing posts to see the wide range of topics we cover, and get inspired by the innovative solutions and insights shared by fellow professionals. Your contribution could be the next highlight on our blog!

Sign Up for Our Newsletter

Don't miss out on the latest updates! Sign up for our Namaste Packaging newsletter and join our community of over 100,000 packaging professionals. Get the latest news, trends, and innovations delivered straight to your inbox.

Submit Your Blog

Let’s face it — the world’s gotten a little too real lately. Between economic slowdowns and geopolitical drama, even the luxury world (yes, the one with yachts, silk scarves, and watches that cost more than your car) is feeling the pinch. But instead of sulking, luxury brands are doing what they do best — reinventing the game. And guess where the revolution’s starting? The packaging.

Yep, that posh little box your designer perfume comes in? It’s having a moment. ✨

Smarter, Greener,  Prettier: Luxury Packaging 2.0

Turns out, luxury brands are giving their packaging a major makeover. According to the always-fabulous folks at Bain & Company and the cool cats at Fedrigoni Group (aka the paper whisperers), luxury packaging is evolving from just a fancy container to a full-on experience.

And why not? With over 300 million new shoppers (hello, Gen Z and Alpha!) about to join the glam club in the next five years, brands know they need more than velvet ribbons and shiny gold logos to impress. Now it’s about values, impact, and a really great unboxing moment.

Bye-Bye Plastic, Hello Planet-Loving Pretty Things

Forget choosing between a gorgeous box and saving the Earth — now you can have both.

Luxury packaging is going green, baby. And we’re not just talking about slapping a leaf on the label. The report says that within three years, 30% of all luxury product packaging will be sustainable. That’s huge!

New paper-based wraps like AmFiber™ are ditching plastic like a bad ex — with 77% less virgin plastic and full curbside recyclability. Translation? You can toss it in your recycling bin guilt-free while still feeling like a queen.

From Box to Portal: The Future Is Interactive

Here’s where things get really sci-fi chic: Your box now talks back.
Well, not literally (yet), but…

  • Scan a QR code, and boom — you’ve got the full tea on where your handbag’s leather came from.
  • Tap a smart label, and poof — it proves your watch is the real deal.
  • Point your camera, and out pops an AR world around your perfume. It’s like The Matrix, but with better lighting.

And coming soon? Digital Product Passports (DPPs) — your packaging’s way of whispering, “Hey, I was responsibly sourced, ethically crafted, and yes, I’m recyclable too.”

So, What Does It All Mean?

In short: Luxury is growing up. It’s still fabulous — don’t worry — but now it’s got a conscience, a QR code, and a pretty rad sustainability report. Packaging is no longer just the glam sidekick to the main product — it is the first impression, the storyteller, the bridge between beauty and brains.

Marco Nespolo, the CEO of Fedrigoni, said it best:

"Luxury isn’t just about aesthetics and exclusivity anymore — it’s about responsibility, transparency, and impact.”

And that gorgeous, planet-loving box? It’s leading the way.

So next time you unbox that high-end fragrance or decadent chocolate truffle set, pause and admire the packaging — it might just be saving the planet while serving looks.