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Along with the surge in global voicing of concerns regarding sustainability comes “greenwashing” – an attempt made by corporations and brands to exploit such sentiment and mislead consumers into buying and using more expensive products that are no better for the environment.

In the short timeline of the last five years, there has been a 71% rise in online searches for sustainable goods globally, as reported by The Economist Intelligence Unit.

Another week, another buzz word. In this blog, we’ll dig deep into the phenomenon of “shrinkflation” – the brainchild of 2022’s monster inflation.
Shrinkflation, also known as downsizing, is practiced to counteract the rising costs of ingredients, packaging, labour and transportation. In other words, to mask the effect of high-cost pressures and maintain lower prices, brands choose to “redesign” their packaging and marginally reduce packaging sizes without changing prices. 

Printing embellishments and bespoke finishes are usually factored into the design of luxury goods packaging to improve shelf presence and mirror the quality that is promised by the price point. Big-ticket items such as watches and perfumes, especially when marketed to an audience that seeks opulence and regality in appearance, need to meet the expectations of their customers with apropos branding and packaging.

Many different techniques are used to beautify packaging – those that add more dimensions and textures.

When I was a kid soda came in thick glass bottles and Fanta cans could challenge a man’s strength. What happened?

Flute refers to the material contained between the liner boards of the carton box. The construction of the flute helps to make the carton more durable and able to withstand more pressure.

Blister packaging and strip packaging are two popular forms of the primary packaging system.

However, it is difficult to differentiate between blister packaging and strip packaging. Besides, the difference between a strip pack and a blister pack you may find out from here.

Corrugated Fibre Board satisfies virtually all functions of Packaging & also the environmental criteria. let's dig deep into the style of the boxes in trend.

Half-Slotted Container(HSC)- A variation of the RSC, The Half-Slotted Carton has only one set of flaps. The opposite side of the box is completely open allowing it to slide over an item. Envision the use of the box turned over so that the flaps are on the top. The covered item is usually attached to a pallet or other type of surface that serves as a separate bottom.

When the company was founded in 1886, sterile packaging wasn't yet available—so delivering its surgical supplies and household hygiene products to hospitals and consumers required ingenuity and design smarts. Here's the story of the changing face of packaging at Johnson & Johnson.