Innovative Beauty Group (IBG) has entered a strategic partnership with Paris-based Centdegrés, a world-renowned design and branding agency.
Together, they have formed a comprehensive platform that supports beauty brands and retailers from concept development to launch, offering unmatched creative, technical, and global execution capabilities.
Xavier Leclerc de Hauteclocque, Chairman of IBG, said,
“Beauty brands and distributors are seeking agile partners who can deliver big ideas with precision— from storytelling and design through to manufacturing and in-store execution. By teaming up with Centdegrés, we’re creating a future-ready platform that combines creativity, speed, and scale.”
This alliance responds to a growing need to accelerate product innovation while building distinctive, resonant brand identities in a crowded global marketplace.
The collaboration leverages geographic complementarities. IBG’s operations span 11 offices in North America and Europe, while Centdegrés brings strong positioning in Asia, the Middle East, and India.
Elie Papiernik, co-founder of Centdegrés, said,
“For nearly four decades, we’ve helped brands stand out in a noisy world. After a year of testing our combined expertise in key markets, this partnership makes perfect sense. It’s the beginning of a new model—one that fuses strategy, design, and supply-chain excellence.”
The partnership will deliver:
- Integrated product and packaging design aligned with market trends and consumer insights.
- Sustainable and innovative packaging solutions for skincare, makeup, fragrance, and personal care.
- Global rollout support, tailored for regional retail dynamics and consumer behaviors.
This fusion enables a global value chain approach, from early concept development to go-to-market execution, grounded in local insight and market-relevant cultural understanding.
Centdegrés’ co-founder David Nitlich will continue to lead the company’s thriving operations in Beijing, Shanghai, Guangzhou, and Hong Kong, maintaining the agency’s creative independence while deepening commercial ties with IBG across Asia.