Adapting the brand for a new microwaveable pouch format, the SoreThumbStudio team refreshed Laila’s visual assets with stronger messaging, clearer flavour navigation, and premium foodie cues across a 10-SKU range.
Leading with the brand’s signature teal, the designers introduced distinctive flavour colours for each SKU.
The packaging also features a handcrafted bowl on coloured napery and bronze metallic detailing was added to the newly introduced brand-identity keyline and established date.

