Apple & Eve, the original 100% juice box brand in the U.S., is bringing soccer-inspired packaging to shelves this summer with new limited-edition Apple, Very Berry and Fruit Punch juice boxes designed to tap into the excitement surrounding the sport across North America this summer.
Long associated with playground adventures and post-practice snacks, juice boxes are a familiar staple for busy families heading to soccer games, camps and other outdoor summer activities, making the sport a natural fit for the brand's seasonal packaging refresh.