Plastic packaging innovation is evolving beyond simply creating a new bottle or container. Today’s most interesting developments focus on three important areas: improving the consumer experience, simplifying packaging for recyclability, and creating stronger visual and tactile brand differentiation.
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Heinz has reimagined one of the most familiar elements of its packaging—the ketchup bottle cap—with a new “Love Lid” that lets consumers control exactly how much ketchup they want. Developed with Wieden+Kennedy London, the limited-edition closure features three settings: Like, Love and Crazy Love.
Japanese cosmetics brand Kanebo recently selected Eastman’s Cristal One IM812 specialty polyethylene terephthalate (PET) resin for the overcap of its new Generating Essentials Treatment Lotion.
For the thick-walled black overcap, Kingsport, Tennessee-based Eastman says Kanebo needed a material that could meet demanding performance and design requirements, especially given the cap’s heavier construction. The chemical producer and plastics recycler says Cristal One IM812 met those requirements by passing drop impact testing and maintaining required strength after post-mold painting.
Egypt is preparing to introduce an Extended Producer Responsibility (EPR) system for priority packaging materials as part of efforts to reduce waste sent to landfills, promote recycling and support the transition towards a circular economy.
Local Development and Environment Minister Manal Awad reviewed preparations for implementing the scheme during a meeting with Yasser Abdallah, CEO of the Waste Management Regulatory Authority.
Liquid Death has teamed up with personal hygiene brand Goodwipes to launch a limited-edition range of flushable wipes scented with the brand’s signature sCREAM Soda. The unexpected collaboration combines distinctive branding, product innovation and humour to turn an everyday bathroom product into a conversation piece.
Cold chain packaging manufacturer, Hydropac, is preparing to launch HydroPure™, a water ice pack featuring an innovative built-in freeze indicator that changes the physical appearance of the pack once it has reached optimum freeze temperature.
Cold chain packaging manufacturer, Hydropac, is preparing to launch HydroPure™, a water ice pack featuring an innovative built-in freeze indicator that changes the physical appearance of the pack once it has reached optimum freeze temperature.
UFlex Limited, India’s largest multinational packaging and solutions company, has commissioned its first overseas WPP (woven polypropylene) bags manufacturing plant in Mexico. Established with an investment of approximately USD 52 million, the state-of-the-art facility, spread across 10 acres, marks a major milestone in the company’s global expansion strategy and significantly strengthens its presence in the Americas.
