The tray structure embeds recycled PET flakes in the core while using virgin food-grade PET in the outer layers.

Indorama Ventures Public Co. Ltd., headquartered in Bangkok, and AMB Spa, one of Europe’s leading packaging solutions providers, have partnered to design a multilayer polyethylene terephthalate (PET) tray designed that embeds recycled PET flakes in the core while using virgin food-grade PET in the outer layers.

The tray is intended to meet the European Union’s Packaging and Packaging Waste Regulation (PPWR) and accelerate circularity for complex food packaging.

The dark amber label is brought to life with subtle, richly textured swirls that evoke the layered complexity of coffee, honey, and whisky.

A honeycomb pattern in tactile varnish adds further depth, while a tiny bee buzzing around the brand’s iconic Irish wolfhound delivers a playful yet sophisticated nod to Tullamore’s down-to-earth character.

Café-style typography for the variant name, paired with golden icons along the bottle’s side, completes the flavour story with warmth and premium charm.

The U.S.

Walk into any grocery store and you will find aisle after aisle of food wrapped in a host of different plastics.

Concern about chemicals and plastic in food packaging have been growing in recent years. A recent study reported that over a quarter of the 16,000 chemicals used to make plastic pose risks to human health. Consumers want alternatives without losing the convenience of plastic.