Standing out in the freezer aisle takes more than great products. It takes packaging built to capture attention, communicate quality, and deliver a seamless experience from freezer to table. Displayed behind freezer doors and in highly competitive aisles, frozen food packaging has only moments to capture consumer interest and influence purchasing decisions. APC's flexible packaging solutions combine shelf appeal, product protection, and functionality to help frozen food brands perform at every stage of the consumer experience.

Returnity is redefining how B2B shippers approach packaging volatility with the launch of a limited-time free pilot program designed to help companies transition to reusable packaging systems. The initiative comes as corrugated prices continue to climb, forcing many businesses to absorb higher costs or pass increases to consumers. Through existing FedEx B2B workflows, qualified shippers can now access cost-controlled reusable packaging solutions at no pilot cost.

German printing technology leader Heidelberger Druckmaschinen AG continues to accelerate its global growth strategy by expanding its presence in

Global printing ink specialist hubergroup is strengthening its position in the European UV printing market through a combination of technical innovation, c

The shift from paper to recycled plastic increases durability, product shelf life and reduces waste.

Boral Limited (“Boral”) is transitioning its bagged dry mix products manufactured at its Maldon, NSW facility to packaging made from recycled plastic which is 100 per cent recyclable at end of life.

The shift from the existing paper packaging will provide customers a more durable, weather-resistant product that better reflects how products are stored, handled and used across construction sites and retail environments.

Design agency Thirst has partnered with iconic Scottish lager Tennent’s, repositioning the brand visual identity for a new generation.

Tasked with refreshing the core brand identity, the challenge was clear: while Tennent’s remained a national icon, it was no longer moving with the times.

Among younger drinkers in particular, the brand risked being seen as familiar but not fresh and more associated with tradition than progression.

The redesign amplified Tennent’s most recognisable asset, the red ‘T’ – giving it greater scale, depth and confidence.

• Metsä Board opens a new packaging design studio in Milan, Italy, on 2 July to accelerate packaging development with customers, especially in its key European markets.
• The new studio enables earlier and closer collaboration between Metsä Board and its customers, allowing joint testing and refinement to bring real-world-ready packaging solutions faster.
• By combining Metsä Board’s premium fresh fibre-based materials, design expertise and data-driven insights, the studio helps brands meet increasing sustainability, performance and regulatory requirements.

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