The European Union’s Packaging and Packaging Waste Regulation (PPWR) begins its general application across the EU today, marking a major shift in how packaging will be designed, manufactured, labelled and managed.

The regulation aims to reduce packaging waste, increase recycling, reduce dependence on virgin raw materials and strengthen the circular economy. It also establishes more harmonised packaging rules across EU Member States, helping businesses operating across European markets.

Western Australia’s oldest dairy is rolling out a bold, beautiful brand redesign for its market-leading white milk range.

The new design honours the company’s deep connection to local dairy farmers and the land by drawing direct inspiration from the vibrant natural beauty of the South West region where its fresh white milk is sourced.

In the COCOBIN project, coordinated by the University of Oulu, coating materials are being developed from suberin, a natural compound found for example in birch bark. In plants, suberin acts as a protective layer and prevents the loss of water. Up to 1500 meters of a bio-based coating material prototype have been produced at semi-pilot scale.

easyamends has officially launched, offering FMCG, pharmaceutical and retail brands a purpose-built platform to manage packaging artwork amendments and approvals.

The platform gives packaging, artwork and new product development teams a visible, accountable workflow from initial upload to an approved, print-ready file, without requiring an in-house artwork team.

Users can upload artwork, mark up changes and track each job through the amendment and approval process.

Iconic soft drink brand combines lime-forward profile, updated identity that challenges convention.