Amcor, a global leader in developing and producing responsible packaging solutions, today announced a global call for startups to participate in its upcoming Amcor Lift-Off — Rigids challenge.

This initiative is part of Amcor Lift-Off, a program led by the Corporate Venturing & Open Innovation team that connects Amcor with startups shaping the future of packaging. The program connects selected startups with Amcor’s R&D, commercial and venturing teams to explore strategic collaboration opportunities and potential investment.

In the fast paced environment of supermarket aisles, the battle for consumer attention comes down to mere seconds. Well designed packaging plays a pivotal role in influencing purchasing decisions, often becoming the difference between a product being chosen or overlooked. Research shows that design elements such as colour, imagery, typography, and overall appeal can significantly impact consumer behaviour, particularly when time is limited or choices are overwhelming.

The Science Behind Split Second Decisions

Why Sustainable Packaging Matters for E-Commerce

US household cleaning brand Clean Cult has expanded its fragrance portfolio across laundry detergent, dish soap and hand soap products, as the company continues to promote refillable and low-plastic packaging formats.

The scent expansion — which introduces new fragrances such as Neroli Vetiver, Orange Blossom, Rose Petal, Mandarin Peel and Mountain Eucalyptus — represents the brand’s largest product rollout to date and is now available through online retail channels including Amazon.