Packaging is no longer just about protecting a product. Today, it is becoming smart, digital, and interactive. With the rise of technology, brands are turning ordinary packaging into a tool for communication, tracking, and engagement.
This new approach is called smart and connected packaging.
What is smart & connected packaging?
Smart packaging uses technologies like:
As the packaging industry evolves, the shift from traditional packaging to smart and connected solutions is becoming more visible. Here’s a simple comparison to understand how they differ:
Feature Traditional Packaging Smart & Connected Packaging
Virospack has once again raised the bar for luxury skincare packaging with the introduction of its Syringe Style Push Button Dropper a sleek, high-precision delivery system designed to echo the clinical elegance of cosmeceutical treatments, minus the needles.
Blending functionality with finesse, the dropper brings the precision of a syringe to the skincare routine, offering controlled, hygienic application for serums, boosters, and targeted treatments. It’s a nod to the aesthetic of in-clinic procedures like Botox, while remaining accessible and user-friendly for daily consumers.
Sterile medical devices play a critical role in ensuring safe and effective patient care. However, maintaining their sterility from the point of manufacture to the operating room is a complex process that relies on carefully controlled packaging, handling, transportation, and storage systems.
Engineered systems leverage proprietary feeding and filling technologies to address unique product challenges and optimize packaging performance
Part of the Alexir Partnership Group, Alexir Creative has invested in an additional Zünd S3 M-800 Digital Cutter to expand its white sampling and printed prototyping capacity and support the continued growth of its packaging design studio.
The Isle of Wight Distillery has worked with Facer to launch its Mermaid brand into the US market with a spirits miniatures gift set.
It has once again partnered up with Facer Progressive Printed Packaging.
The Mermaid miniatures gift set is a World Land Trust Carbon Balanced Pack, balancing the equivalent of 4,796kg of CO2e to-date.
New adhesive technology enables high-speed production of recyclable paper structures for heat-sensitive snacks and conf
AmPrima innovation now in market with Fonterra Oceania.
Amcor, a global leader in developing and producing responsible packaging solutions, has won two WorldStar Global Packaging Awards 2026 for its AmPrima® Recycle-Ready packaging for shredded cheese. The awards, presented by the World Packaging Organisation, recognised the solution in both the Food and Packaging Materials and Components categories.
PureCycle Technologies (Nasdaq: PCT), a U.S.-based company revolutionizing plastic recycling, and TOPPAN, a global leader in packaging solutions, today announced a partnership to advance sustainability in flexible films and thermoformed packaging applications. The collaboration addresses growing brand owner demand for high-quality recycled content to meet emerging regulatory requirements worldwide.