New campaign aims to rescue our waste from landfill, as 79% of UK households still throw away items that could be recycled.
WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing across Sky channels from the 13th of April. The campaign is designed to inspire people to recycle more and therefore accelerate the shift towards a better use of our resources.

