PM Adhesive Materials, Kurz, and Eurostampa have released a neuromarketing study that reveals how tequila label design significantly shapes consumer perception and purchase behavior.
Conducted by SenseCatch in Texas—one of the world’s largest tequila-consuming regions—the research evaluated 27 unique packaging concepts for a fictional tequila brand. Using real-world shopping simulations, the study tracked visual attention, emotional responses, and implicit perceptions to understand how consumers interact with different label materials and finishes.