New campaign aims to rescue our waste from landfill, as 79% of UK households still throw away items that could be recycled.

WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing across Sky channels from the 13th of April. The campaign is designed to inspire people to recycle more and therefore accelerate the shift towards a better use of our resources.

Recycl-IN hybrid polymers deliver the strength, aesthetics, and processing ease customers expect - while significantly increasing recycled content and reducing CO2 emissions. This is achieved by combining high levels of mechanically recycled plastic with advanced ‘booster’ polymers.

This new innovative product is a natural colour polypropylene homopolymer designed for thin-walled injection moulding and fibre extrusion, making it ideal for manufacturing stiff, coloured or translucent components such as:

Under the agreement, East Coast Canning will supply printed cans alongside the KAPSUL system’s bespoke resealable components and dispensers. The arrangement is aimed at brand owners across food and drink, personal care, home care and other consumer goods categories, positioning the company as the local enabler of the technology’s expansion.

The draft bill is designed to align domestic law with the forthcoming EU Packaging and Packaging Waste Regulation (PPWR). Industry stakeholders and environmental groups are closely watching the draft, particularly its focus on reuse quotas and financial support measures.

The recently published draft of the Packaging Law Implementation Act (VerpackDG) introduces a financing model intended to enhance reusable packaging infrastructure across Germany.

UPM Specialty Materials and Felix Schoeller, a specialty paper manufacturer, have developed a customizable recyclable* barrier solution designed specifically for flexible food packaging, such as chocolate and snack bars. In response to the growing demand for recyclable packaging, this food-safe, fibre-based solution supports the packaging industry’s transition toward upcoming recyclability requirements under the EU Packaging and Packaging Waste Regulation (PPWR).

Developed in collaboration with Metsä Board, Qwarzo®, and Transcend Packaging

In a major step toward sustainable packaging, Starbucks has launched a new version of its iconic white hot cup that is both widely recyclable and home compostable. The innovative cup is made using Metsä Board’s premium paperboard and a mineral-based coating developed by Italian innovator Qwarzo®, replacing traditional plastic linings.

How can packaging help to better protect food, reduce losses and promote sustainability? The SAVE FOOD Expert Talks at interpack on 12 May will provide answers – with contributions by international organisations, companies and initiatives along the entire value chain. The SAVE FOOD Design and Sustainability Design Awards, along with the project competition, will also cast the spotlight on the best solutions.