As Australian brands face increasing pressure to reduce waste and prepare for tighter packaging regulations, access to reliable data is emerging as a key enabler of meaningful change. Yet, for many businesses, capturing and managing packaging data at scale remains a complex task.
Phantm has set out to tackle this challenge with the launch of Phantm AI, an image-based technology that converts packaging visuals and documents into structured, usable data – giving FMCG companies a fast, accessible way to identify cost and waste reduction opportunities.