The Coca-Cola Company is extending the role of packaging beyond branding with the launch of 'Every Throw-In Counts', a FIFA World Cup 2026 initiative that encourages consumers to recycle, participate in community activities and engage with football through a digital rewards platform. The campaign highlights how packaging can serve as a gateway to consumer interaction while reinforcing sustainability goals.
PepsiCo's sparkling water brand bubly is leaning into millennial nostalgia this summer with the launch of a new marketing campaign featuring actor Chad Michael Murray to promote its limited-edition Melted Ice Pop sparkling water flavor. The initiative combines pop culture, influencer marketing and exclusive merchandise to reconnect consumers with iconic Y2K summer memories.
Today marks a major milestone for environmental sustainability and recycling in Portugal as the country officially launches its long-anticipated deposit return scheme (DRS) for single-use drink containers. Portugal is the 19th European country to implement such a system and the first sizeable market in Southern Europe to adopt a DRS.
The Noirmoutier Sea Salt Cooperative is known for its commitment to responsible production. It has now taken a significant step forward by transitioning its Agri-Éthique labelled range to Sonoco’s GreenCan®, a paper-based packaging solution that supports circularity.
Along the windswept Atlantic coast of France, tradition runs deep. For generations, salt workers have carefully harvested sea salt by hand. The landscapes of Noirmoutier are more than a place of production. They reflect a heritage built on respect for nature, craftsmanship, and quality.
Industrial dry-forming trials validate Duranova® on Kiefel's high-speed platform, enabling high-volume, low-grammage 3D moulded fibre applications where plastic has traditionally dominated.
Luxury beauty brand AORA is setting a new benchmark for sustainable packaging with its debut at Sephora US, becoming the retailer's first fully plastic-free beauty brand. The milestone reflects a growing shift in the beauty industry, where premium product design and environmental responsibility are increasingly expected to go hand in hand.
A single fibre-based packaging solution for the protection of BWT MACH water filters and accessories.
DS Smith, an International Paper company, and global provider of fibre-based and sustainable packaging solutions, and BWT (Best Water Technology), a leading producer of water treatment technologies with solutions for households, commercial applications, and industrial environments across Austria, are manufacturing the Transport Box for MACH Water Filters in Two Different Versions.
Burgopak has been selected to design and manufacture new packaging for the Map My Mole test kit.
Map My Mole has launched an Image Capture Kit that allows users to take medical-quality images of their moles at home using a clinical dermoscope smartphone attachment, with images then assessed by a dermatologist consultant. The kit features intuitive packaging designed to guide users through the process and reduce anxiety when checking for potential skin lesions.
Florette relaunched its vegetable soups in Pure-Pak® Sense cartons in April 2026, replacing PET plastic bottle packaging to reduce waste, increase visibility for retailers, and improve practicality for consumers.
“This new carton packaging allows us to enhance the visibility of the range in stores thanks to a larger on‑pack display area,” says Lionel Manivet, Responsible Innovation, Florette France. “We work every day to minimize waste, so we have opted for the foldable Sense cartons, which offer practical advantages while helping to reduce food waste.”
New merch, designed to take on the great outdoors this summer, and packaging are both inspired by the country’s most iconic parks.
From Yellowstone's geysers to Yosemite's granite cliffs, Nature Valley is bringing some of America's most iconic landscapes to store shelves this summer — and inspiring outdoor enthusiasts to experience them in person.