Gen Z doesn’t just buy products. They buy stories, symbols, and statements—and packaging is often the first page of that story.
Born between the late 90s and early 2010s, Gen Z is the first generation to grow up entirely in the digital age. They’re tech-native, values-driven, and globally connected. They scroll, swipe, and shop with a sharp eye for aesthetics, authenticity, and accountability.
These innovations demonstrate significant progress in reusable packaging, contributing to waste reduction and circular economy practices. They highlight the growing trend of businesses aligning sustainability with consumer convenience, with promising adoption rates and environmental benefits.
Louis Vuitton introduces refillable lipstick packaging
Extended Producer Responsibility (EPR) has become a critical component of India's waste management strategy, placing the onus on manufacturers and brands to manage the environmental impact of their products throughout their lifecycle. As India grapples with mounting waste challenges, EPR regulations have evolved into a comprehensive framework that businesses must navigate carefully to ensure compliance and avoid penalties.
As India intensifies the push for green steel, there is a clear business imperative for manufacturers to embrace technologies that lower em
Lecta proudly introduces Creaset GP PFAS-Free FP, a new high-performance, one-side coated gloss paper specially designed for flexible packaging applications. This PFAS-free paper combines premium grease resistance with excellent flexibility and printability, offering a safer and more sustainable solution for modern packaging needs.
With growing consumer awareness and evolving regulations around the use of harmful chemicals in packaging, Creaset GP PFAS-Free FP meets the demand for responsible materials, without sacrificing visual appeal or functionality.
PlasticFree has today announced it is opening access to its unique global database making it freely accessible to everyone fighting against plastic pollution and misinformation.
Operating already across 37 countries, PlasticFree has become the trusted source for designers and brands seeking alternatives to plastic. Its database includes thousands of validated materials, expert analysis and case studies, all now available without subscription or fees.
Ardagh Group is proud to announce its participation in drinktec 2025, the world’s leading trade fair for the beverage and liquid food industry, taking place from 15–19 September in Munich, Germany. As a global supplier of sustainable metal and glass packaging, Ardagh will present its latest innovations and product developments to customers, partners, and industry leaders from around the world.
Tomra is expanding its range of reverse vending machines for reusable applications.
The new system builds on the world’s first reuse system for hot and cold drink cups which piloted in Aarhus, Denmark, for the past year.
The Norway-based sorting machinery manufacturer has now unveiled a Reuse Collection Point (RCP) capable of handling food packaging like boxes and bowls.
The new reverse vending machine was unveiled at the Reuse Economy Expo in Paris.
The pilot system will begin in the French capital from the first quarter of 2026.
The system is designed for outdoor signage mounted on the sides of London buses, made from polypropylene (PP) Correx® board. Traditionally, printed vinyl was glued onto the boards, which were reused two to three times. Once they reached end-of-life, the boards were incinerated or sent to landfill – creating non-recyclable waste and a higher carbon footprint.
