Multiple grocery categories already are seeing more sales growth for smaller pack sizes than for traditional multiserve packs: soft drinks, ready-to-eat cereal and salty snacks.
Grocery shopping habits are changing in the United States, and so is demand for smaller, cheaper products and packaging, according to a recent NielsenIQ report. Overall, pack architecture hasn’t kept up with the changes, the authors say, and brands should act now to maintain market relevance.