Against a backdrop of severe tensions regarding plastic prices and availability, Carrefour is launching an unprecedented initiative today that combines the fight against plastic packaging with boosting its customers’ purchasing power. Building on its track record in plastic reduction — with 25,000 tons removed since the launch of Act For Food — Carrefour is making a new commitment to eliminate 5,000 tons of plastic to lower its packaging costs. All of the savings generated by this plastic reduction will be reinvested into price cuts of up to nearly 10% on products.
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