Dubbed Deluxe, the new 50 ml refill jar developed by Lumson is made from post-consumer recycled glass (PCR) . Its plastic plate, cover, and rechargeable inner cup are made from ReKrill Uva, a TÜV-certified biodegradable bioplastic [1].
In addition, an integrated NFC chip gives consumers access to a dedicated brand platform designed to support loyalty programs, encourage packaging reuse or recycling, and foster other forms of consumer engagement.