The Mega Back to School 2025 campaign features QR codes on Suntop products that lead consumers to register for a prize draw.
The prize draw offers rewards such as trips to Japan, PlayStation 5, tablets, Funko Pops, and digital wallpapers which everyone receives after registering.
According to Appetite Creative, the campaign aims to develop a fun and engaging experience to drive sales and expand Suntop’s reach to include Gen Z consumers.
The Mega Back to School 2025 campaign will run in four countries: Saudi Arabia, Oman, Bahrain, and the United Arab Emirates.