n a move that blends sports, nostalgia and innovative packaging, Coca-Cola has partnered with Panini, the iconic football sticker brand, to launch a limited-edition promotional campaign for the 2026 FIFA World Cup. The collaboration transforms Coca-Cola bottles into collectible experiences by hiding exclusive football stickers beneath peel-back labels, giving fans a new way to celebrate the world's biggest sporting event. 

Norway is celebrating its official opening of Områ, its new national facility for sorting all types of plastic packaging waste. This includes plastic, which previously had no other option but incineration. Jointly owned by TOMRA (65%) and Plastretur (35%), the facility can process 90,000 tonnes of plastic per year, transforming plastic packaging waste into uniform polymer fractions ready for recycling.

Områ will utilise advanced sensor-based technology to sort mixed plastic waste into ten separate mono-fractions, including:

Neutrogena has unveiled a major upgrade to its Skin360 platform through a collaboration with AI skincare technology company Haut.AI, introducing enhanced artificial intelligence capabilities designed to deliver more personalized skincare recommendations.

• DUH is appealing a court decision, alleging that it exempts DB’s disposable onboard cups from Germany’s reusable-offer obligation.
• The dispute centers on whether beverages sold on trains are consumed onboard or taken away by passengers after leaving the train.
• Tomra argues that convenient, scalable return systems are essential for reuse in high-traffic transport environments.

An ongoing case between Environmental Action Germany (DUH) and national rail operator Deutsche Bahn (DB) is highlighting tension between single-use packaging regulations and the practic

iD Fresh Food has introduced a refreshed packaging design across its product portfolio in partnership with design consultancy Elephant. The updated packaging aims to retain the brand's familiar identity while enhancing shelf visibility and presenting a more contemporary look.

The redesigned packs place greater emphasis on ingredients and product imagery, while introducing a design system that can be adapted across different product categories.

Hoping to nudge consumers away from a deeply ingrained culture of convenience, Korea's environment ministry announced a sweeping pact, Tuesday, with 23 of the country’s largest food and beverage chains to phase out single-use plastics across more than 22,000 stores nationwide.

The Coca-Cola Company is extending the role of packaging beyond branding with the launch of 'Every Throw-In Counts', a FIFA World Cup 2026 initiative that encourages consumers to recycle, participate in community activities and engage with football through a digital rewards platform. The campaign highlights how packaging can serve as a gateway to consumer interaction while reinforcing sustainability goals.