Avery Dennison has launched a flexible NFC inlay product line using Pragmatic Semiconductor's FlexIC technology, marking the first mass-scale integration of its kind to support digital brand experiences, authentication and Digital Product Passport compliance.
The new line, based on Pragmatic's NFC Connect PR1301, targets retail and healthcare markets with ultra-thin, flexible inlays produced through a manufacturing process that uses fewer chemicals, less energy and less water than traditional silicon chip production.

