Metsä Board and author and sustainability creator Kathryn Kellogg, founder of Going Zero Waste, are launching Inboxing, a new campaign that explores the decisions behind packaging long before the finished pack reaches consumers.
The packaging consumers use every day tells only part of the story. Behind it are choices that influence everything from product protection and consumer experience to cost and environmental impact.
Inboxing brings these decisions into the spotlight, revealing what happens before a package is produced and why those early choices matter.