Florette relaunched its vegetable soups in Pure-Pak® Sense cartons in April 2026, replacing PET plastic bottle packaging to reduce waste, increase visibility for retailers, and improve practicality for consumers.
“This new carton packaging allows us to enhance the visibility of the range in stores thanks to a larger on‑pack display area,” says Lionel Manivet, Responsible Innovation, Florette France. “We work every day to minimize waste, so we have opted for the foldable Sense cartons, which offer practical advantages while helping to reduce food waste.”
