ICONIC Scottish soft drinks brand Irn-Bru has unveiled a major new brand revamp in time for its 125th anniversary year in 2026.

Complete with a new look and updated names, the new Irn-Bru range will begin to roll out across December 2025 and will highlight the brand’s distinctive design assets, namely its iconic strongman insignia, the ‘Made in Scotland From Girders’ strapline and – of course – it’s unmistakable orange colour.

Bhaskar Ch on April 04, 2026

• Name: Serge Smit

• Designation: CEO

• Organization: Oxipack

Questions

  • Tetra Pak takes another major step towards the next generation of sustainable packaging materials with its €60 million investment in a new pilot plant for its paper-based barrier technology at the company’s facility in Lund, Sweden.
  • The plant will enable Tetra Pak to accelerate the development of its innovative aseptic packaging material, which replaces the traditional aluminium foil layer with a paper-based barrier.
  • This new packaging solution increases the renewable content in the carton and when combined with plant-based polymers, can result in a reduction of carbon