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The physical package has become one of the most powerful and most underestimated touchpoints in the customer journey since products are increasingly discovered online and delivered to doorsteps. It is the first time a customer gets to touch your brand. And what they feel in that moment can determine whether they ever buy from you again.
This blog explores the research-backed relationship between packaging and customer retention, and what brands can do to turn a cardboard box into a loyalty engine.
Carlton Packaging has announced a strategic partnership with Greenly, the carbon accounting and climate management platform.
The collaboration will enable Carlton Packaging to further enhance its environmental reporting capabilities, gain deeper visibility into its carbon footprint, and identify opportunities to reduce emissions across its operations and supply chain.
Amcor, a global leader in developing and producing responsible packaging solutions, has underlined its commitment to the healthcare market with a further multi-million-dollar investment in its state-of-the-art manufacturing facility in Sira, Karnataka, India. With this investment, the company has strengthened its capabilities in the design and development of high-performance healthcare packaging and patient-centric drug-delivery solutions, supporting rapidly growing demand across India and South Asia.
Nissha, through its ecosense portfolio, has developed PaperFoam, an advanced fibre-based packaging solution designed to replace conventional plastic packaging with a fully recyclable and compostable alternative. This innovation reflects the growing industry shift toward circular, low-impact packaging solutions without compromising performance.
A new global symbol designed to identify reusable packaging and reuse systems has been launched by a coalition of businesses, governments, NGOs, and designers.
The logo has been launched by PR3: The Global Alliance to Advance Reuse and comes amid growing concerns that recycling alone cannot solve the plastic waste crisis alone.
The PR3 Global Standards Panel launched the search for a universal reuse symbol in 2025, and the initiative received 236 submissions from 29 countries.
In the modern competitive market, packaging has ceased to be a means of ensuring protection of goods in the course of shipping. It has now become an important component of brand identity, customer experience, and product presentation. Black mailer boxes have emerged as one of the most viable packaging options used by businesses that would like to create a high-end appearance without compromising on a clean and modern appearance.
Participate in India's popular exhibition on plastics, packaging and printing industries- Plastic Packaging Printing Expo (P3) 2026, taking place from 26th to 29th June 2026 at Chennai Trade Centre, Chennai, India, India.
