Run in partnership with environmental charity Keep Scotland Beautiful and the college, the initiative saw RVM usage increase eighty-fold compared with the same period last year. Students deposited 20,177 containers during the trial—up from just 255 previously—redeeming 80% of the 20p vouchers issued.
However, once the incentive ended, weekly recycling levels fell sharply, dropping 91% to 346 containers, highlighting the influence financial rewards can have on recycling habits.

