Nestlé has unveiled a special edition soccer-themed packaging for its iconic Leite Moça condensed milk brand in Brazil, tapping into the country’s passion for football and celebration-driven consumption. The limited-edition cans feature vibrant fan-inspired graphics along with references to beloved Brazilian desserts such as brigadeiro and pudding.

Woolworths has officially expanded its in-store soft plastics collection program to more than 700 supermarkets across five Australian states, marking a major step forward in the recovery of supermarket-based soft plastics recycling following the collapse of REDcycle in 2022.  

Amcor, a global leader in developing and producing responsible packaging solutions, today announced a global call for startups to participate in its upcoming Amcor Lift-Off — Rigids challenge.

This initiative is part of Amcor Lift-Off, a program led by the Corporate Venturing & Open Innovation team that connects Amcor with startups shaping the future of packaging. The program connects selected startups with Amcor’s R&D, commercial and venturing teams to explore strategic collaboration opportunities and potential investment.

In the fast paced environment of supermarket aisles, the battle for consumer attention comes down to mere seconds. Well designed packaging plays a pivotal role in influencing purchasing decisions, often becoming the difference between a product being chosen or overlooked. Research shows that design elements such as colour, imagery, typography, and overall appeal can significantly impact consumer behaviour, particularly when time is limited or choices are overwhelming.

The Science Behind Split Second Decisions

Why Sustainable Packaging Matters for E-Commerce