Coca-Cola’s “Fan Work Is Thirsty Work” campaign features 25 limited-time team package designs as part of its football fan engagement push.

Seattle Seahawks branding takes a prominent role on one of Coca-Cola’s limited-time 12-pack cases for football season.

Coca-Cola launched its 'Fan Work Is Thirsty Work' campaign featuring limited-time team packaging for 25 college and NFL teams, including scannable QR codes that connect fans to personalized experiences, exclusive prizes, and game-day tickets throughout the 2026-2027 football season.

New blister receives RecyClass Design for Recycling certification, with phased rollout planned across 11 additional European markets in 2026–2027.

UFlex Limited has been granted a 20-year Indian patent for a high-speed twin aseptic packaging machine designed for liquid food products. The patent, granted by the Indian Patent Office, protects the company's technology for a machine developed to improve packaging efficiency while reducing equipment footprint and resource consumption.

Patent Covers Twin Aseptic Packaging Technology

ROVEMA UK has completed the installation of an advanced sugar packaging solution for British Sugar, supporting the modernisation of its production operations. The flexible, high-performance brick pack system handles multiple product formats while overcoming significant site access and installation challenges.

Research builds on insights from other projects such as the NSF-funded Center for Plastic, Paper and Hybrid Packaging End-of-Life Solutions.

Packaging materials protect food, pharmaceuticals and consumer goods from contamination, but what happens to them once they’ve served that purpose? Many cannot be recycled — especially plastics — and contribute substantially to the roughly 350 million tons of global plastic waste generated annually.

‘The Singleton’s … slow batch distillation process takes centre stage in the refreshed design.’

Diageo has revised the appearance of its The Singleton scotch whisky, placing greater emphasis on each flavour profile in the single malt brand’s portfolio.

Tasked with refreshing the core brand identity, the challenge was clear: while Tennent’s remained a national icon, it was no longer moving with the times.

Among younger drinkers in particular, the brand risked being seen as familiar but not fresh and more associated with tradition than progression.

The redesign amplified Tennent’s most recognisable asset, the red ‘T’ – giving it greater scale, depth and confidence.

A richer colour palette, refined typography and enhanced craft cues restored a sense of pride and presence, both on shelf and in hand.