Campari Group has revealed a new bottle design for Aperol, reinterpreting the apéritif’s classic appearance with a contemporary Italian look.
Aperol’s new bottle design signals a new chapter for the brand while remaining true to the visual codes that have made it recognisable since its introduction in 1919.
Balancing modernity with heritage, the new design aims to elevate Aperol’s presence across bars, terraces, and retail shelves.