Branding agency Derek and Eric has partnered with illustrator Joe Whale (also known as Doodle Boy) to re-design Little Dish’s latest pack in an interactive format, encouraging children to colour in and draw on the packaging.
Little Dish produces fresh and frozen meals for children with its Little Dish, BIG Dish and Superstars ranges, with its fresh meals served in wood fibre trays. For the new pack, the sleeve features black and white illustrations and an empty panel for children to fill with their favourite doodle.