Clean Cult has announced the national rollout of its refillable cleaning product line in 1,800 Target stores across the United States. The launch features 17 SKUs, including hand soap, dish soap, laundry detergent, and all-purpose cleaner, with all items packaged in paper-based refill cartons and what the brand describes as “first-to-market” aluminium spray bottles.
Sustainable Packaging Designed for Waste Reduction
This innovative packaging system is designed to reduce plastic waste while offering a stylish and cost-effective route into sustainable home care. The paper-based cartons serve as sustainable refill options, aimed at eliminating single-use plastic and promoting circular economy practices. Complementing these are the aluminium spray bottles, which are positioned as long-lasting, refillable alternatives. These bottles have been tested for both consumer usability and retail shelf presence.
Supporting Target’s Zero Waste to Landfill Goal
The launch aligns with Target’s broader sustainability initiatives, including an ambitious commitment to achieve zero waste to landfill across its US operations by 2030. By offering refillable options at scale, Clean Cult supports the retailer’s ambition to reduce environmental impact through practical, accessible solutions.
Key Benefits of Clean Cult’s Refillable Packaging Innovation
- Reduced Plastic Waste: The use of refill cartons and reusable bottles eliminates the need for single-use plastic packaging
- Consumer Convenience and Appeal: Aluminium spray bottles are designed for both function and shelf presence
- Support for Circular Economy: Clean Cult’s system embraces reuse and recycling as central to its offering
This move marks a step forward for sustainable packaging in the US cleaning category at scale, highlighting how design, functionality and sustainability can coexist on mainstream retail shelves.