In a move poised to reshape the ready to eat food segment, Graphic Packaging International has introduced an innovative paperboard sushi packaging portfolio designed specifically for the European foodservice market. With environmental regulations tightening and consumer demand for sustainable solutions growing, this launch couldn’t be timelier.
At the heart of the innovation lies compliance with the European Union’s Single-Use Plastics Directive (SUPD) a regulatory benchmark pushing brands to reduce or eliminate plastic in food packaging. Graphic Packaging’s new offering includes designs that are:
- Plastic free according to SUPD guidelines,
- Made without plastic lamination or with less than 5% plastic, and
- Fully recyclable through European household waste streams.
A Smart Response to a Rapidly Growing Market
“The European sushi market is on a steep growth trajectory,” said Philipp Eissner, Business Development Manager at Graphic Packaging. “In Germany alone, sushi has surged from just 7% to over 30% of the snack market in a few short years. But with this growth comes a responsibility to adapt both to consumer expectations and regulatory changes. That’s where our new packaging range comes in.”
The company’s new paperboard portfolio includes:
- Clamshells
- Pagoda-style designs
- Tray and box formats
All formats have been engineered to preserve freshness while offering excellent product visibility through fog-free cellulose windows. For brands seeking a minimalist look, windowless options are also available.
The trays are smartly designed to support compact storage (available flat or nested), perfect for high-traffic sushi kiosks. With vibrant printing capabilities, the packaging not only performs but also enhances shelf appeal.
Designed for a Circular Economy
More than just a material change, this packaging innovation demonstrates how thoughtful structural design, sustainability, and functionality can co-exist. Eissner elaborated, “Our global innovation teams work to futureproof solutions, enabling foodservice operators to shift from plastic to circular, paper-based alternatives without sacrificing convenience or performance.”
This latest development adds to Graphic Packaging’s reputation as a leader in insight led, regulation ready packaging solutions. It offers a glimpse into the future of food packaging one that combines compliance, consumer appeal, and environmental responsibility in a single, elegant solution.