The brand said the revised pack designs are poised to ‘redefine’ the consumer experience.
Boost’s lozenge logo remains but now features a ‘subtle modern twist’, with a streamlined design approach that gives each product a ‘slicker’ and ‘more refined’ look. Rio, which was acquired by Boost Drinks in 2021, recently enjoyed a similar makeover, demonstrating the brand’s desire to adapt with the times and maintain a modern visual identity.