In a packaging landscape driven increasingly by emotion, experience, and environmental responsibility, Falconer Print & Packaging has brought a uniquely enchanting concept to life turning a heartfelt prototype into a powerful brand-defining asset for Yorkshire-based jewellery label, The Woodland Gift Company.
What began as a whimsical idea shaped on an ironing board has blossomed into the “Storybook Gift Box” a beautifully engineered, narrative-driven packaging design that opens like a fairytale and reveals a charming woodland scene with a delicate jewellery jar nestled inside. The project is not just a packaging success it’s a commercial and emotional triumph that has propelled The Woodland Gift Company through one of its most successful trading periods to date.
From Vision to Reality : Packaging That Speaks to the Soul
At the heart of this project was founder Charlotte Appleton, who approached Falconer Print with a bold creative vision and a heartfelt backstory. The result is packaging that feels like a keepsake, a tactile experience that tells a story even before the product is revealed. It’s not just functional it’s transformational.
“Falconer didn’t just make boxes,” said Charlotte. “They helped save our business. They understood our vision, nurtured it, and elevated it into something beyond what we imagined.”
Working in close partnership with Charlotte and her team, Falconer Print provided end-to-end support, from structural design and material sourcing to final print and finishing. With meticulous attention to detail and a clear focus on sustainability, the final box was produced using recyclable board responsibly sourced from a UK mill reinforcing the brand’s ethical ethos.
More Than Packaging: A Brand Identity Reimagined
The Storybook Gift Box has become more than packaging it’s now central to The Woodland Gift Company’s identity. Without a single paid ad campaign, the brand has experienced a notable surge in sales, glowing customer testimonials, and a renewed sense of purpose. In fact, the packaging has resonated so deeply with customers that three more seasonal variations for Summer, Autumn, and Winter are already in development.
“We love projects like this,” shared Colin Pow, Sales Director at Falconer. “They’re creatively ambitious, emotionally rich, and deeply connected to a brand’s story. It was an honour to help bring Charlotte’s vision to life.”
Innovation in Every Layer
Falconer’s work on this project showcases what happens when craft meets creativity and innovation is driven by empathy. Their expertise in luxury and decorative folding cartons is already well-known across sectors including pharmaceuticals, cosmetics, spirits, and confectionery but this project shines as a perfect example of how storytelling can be embedded directly into packaging design.
At a time when consumers are craving authenticity and emotional resonance, Falconer Print & Packaging’s collaboration with The Woodland Gift Company is a testament to the transformative power of packaging innovation a fairy tale come true for brand and customer alike.