75-year family-owned Wisconsin manufacturer aligns specialty paper, flexible packaging, and print expertise under one unified brand
Little Rapids Corporation announced that Shawano Specialty Papers and Nexxa have united under a single brand, Rapids Paper + Packaging.
Rapids Paper + Packaging will remain a division of Little Rapids Corporation, a family-owned specialty papermaker and flexible packaging company with more than a century of expertise.
The new brand brings together specialty paper, flexible packaging, advanced printing, and functional coating technologies into a coordinated, integrated offering. By aligning substrate development, coating, printing, and converting under one brand, Rapids Paper + Packaging creates a streamlined platform for innovation, sustainability, and customer-focused solutions, enabling brands to access the right material, format, and performance needed for their packaging from a single partner.
“This alignment allows us to unlock new possibilities in performance and sustainability,” said Angie Sheehan, CEO of Little Rapids Corporation. “As brands face increasing pressure to reduce plastic use and meet evolving environmental expectations, bringing our expertise together creates a stronger foundation to help them move faster, solve complex challenges, and deliver responsible packaging.”
The company will continue to advance sustainable fiber sourcing, water stewardship, waste reduction, and coating technologies that help customers reduce plastic use and meet evolving recyclability and regulatory requirements. Included in the product portfolio is Ecova™, a sustainable paper-based packaging platform that allows brands to reduce their plastic use without compromising performance.
The alignment as Rapids Paper + Packaging positions the company for accelerated growth and stronger market visibility, while preserving the operational footprint and customer relationships that have defined its success. Teams in Green Bay and Shawano remain focused on delivering technical capabilities and service excellence that customers have relied on for decades.