Italian niche brand Egoscentrique has chosen the excellence of Italian perfumery for an experience with no limitations—a genderless fragrance free from sectarianism or contingencies. Starting with a spectacular cap, the brand sought out Coverpla to find the perfect bottle from its collection. It was fate: the Mystère model was the obvious choice.
The Mystère bottle, designed by Coverpla with a spherical shape, becomes an extension of the brand’s astonishingly original cap. With this contemporary creation decorated in white, it is difficult to distinguish where the cap ends and the bottle begins. The brand chose a 50ml format perfectly adjusted to the volumes of the cap.
Freedom of choice
CliMax & Tell, Après Moi le Déluge, Whoremones, Avec Muah and Zest Me Up!... These are fragrances for people without prejudice, for free spirits with a strong identity and an existential approach.
The five creations were entrusted to talented Italian perfumers, both major names and emerging creatives. “Italian savoir-faire is our guarantee of excellence, ethics and modernity,” the brand says.
For Egoscentrique, each bottle is approached like “a couture masterpiece,” according to the brand, with a sophisticated design and emblematic bottles conceived to make a statement both in the intimate areas of the home and in the window displays of the most avant-garde boutiques. The object itself becomes a work of art and the fragrance takes on the role of an identity.
Coverpla, at the heart of the Italian experience
Coverpla relished this adventure, joining in the brand’s esthetic quest. The Mystère bottle imposed itself thanks to its rounded shape and the size of its 50ml version. It is a perfect match both with the shape of the sculptural cap and the luxurious spirit of eccentricity cultivated by the brand. With Egoscentrique, the bottle becomes an object of distinction. Shape meets essence.
As such, these new fragrances express themselves in a particularly elaborate graphic game, seeking out individuality in a trail of freedom where nothing is forbidden, where there are no gender distinctions, and there is no such thing as conformity.