Weetabix refreshes core range with health-led packaging design

Spotlighting key nutrients that power everyday wellbeing in vitamin D, fibre and iron, Weetabix is addressing key consumer concerns around nutritional deficiency.

The new health-led callouts will feature across more than 677 million Weetabix packs.

The updated packaging will prominently highlight key health benefits across Weetabix Original, Protein, Chocolate, Banana, Organic and Oatibix.

Lorraine Rothwell, head of brand, Weetabix, said: “Our new packaging makes it even easier for shoppers to identify the key benefits in their bowl of Weetabix and make informed decisions at a glance.”