Parfums Christian Dior is the first of LVMH's major historic Houses to introduce Eastman Cristal™ Renew copolyester, with 30% certified recycled content,* for its Dior Addict Lip Maximizer packaging that hits shelves this summer. Eastman and LVMH will continue to work together on sustainable packaging solutions across LVMH's family of distinguished brands, with additional adoption expected over the next several months.
"Our collaboration with Eastman marks a critical milestone towards progressively eliminating fossil-fuel-based plastics from our packaging. With our recently published LIFE 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in the years ahead," said Hélène Valade, LVMH environmental development director.
"Eastman's innovative molecular recycling technologies are playing a crucial role in helping LVMH achieve our sustainability targets," said Valade. "We are at the very beginning of our journey to meet our targets. With our first deadline in 2023, we need solutions that are available now and at a global scale, ensuring our customers experience these benefits immediately."
Introduced in late 2020, Eastman's portfolio of sustainable resins for cosmetic packaging builds on its long history of innovation and knowledge of the cosmetics industry.
Eastman's groundbreaking Advanced Circular Recycling technologies produce resins from mixed waste plastic rather than fossil-based feedstocks. These innovative molecular recycling technologies divert waste plastic from landfills, give waste plastic new life, and reduce greenhouse gas emissions relative to traditional production.
With Eastman's technologies, brands can meet their ambitious targets for recycled content right now and maintain the premier aesthetics and function that luxury consumers expect.
"LVMH is staking out a leadership position among luxury brand houses by taking bold action to achieve environmental excellence," said Scott Ballard, vice president and general manager, specialty plastics, Eastman. "We are proud to be working with LVMH and to provide the technology and products that will help them deliver on their circular economy goals."
The BlueLight collection is a digital-detox product line that prevents and protects skin from the harmful effects of blue light; the TwiLight collection is a synesthetic collection of supercharged overnight skincare products that awake the senses, transform moods and provide a relaxing experience.
Sabic’s bio-based polypropylene (PP) resin, part of its TRUCIRCLE portfolio, will be used for producing the jars of Beiersdorf’s Nivea Naturally Good day and night face creams. The new Nivea packaging will be phased in at point-of-sale outlets worldwide from June 2021 onwards and make a major contribution to help Beiersdorf reduce its use of fossil-based virgin PP.
The new product is playing into Beiersdorf’s ambitious Sustainable Packaging Targets 2025 to reduce fossil-based, virgin plastic for its cosmetic packaging products by 50 percent. The new sustainable Nivea jars pay into the Sustainability Agenda CARE BEYOND SKIN, by which the company is targeting a significant reduction of its carbon emissions and environmental footprint.
The agenda has set three major packaging goals to be achieved by 2025 as compared to 2019: make all of the group’s packaging 100 percent refillable, reusable or recyclable; increase the share of recycled materials in plastic packaging to 30 percent; and reduce the use of fossil-based virgin plastics by 50 percent.
“We are excited to implement this important change in the packaging of our Nivea brand products and to be the first in the skincare mass market to use polypropylene made from second-generation bio-based feedstock on a global basis,” said Michael Becker, Head of Global Packaging Development at Beiersdorf.
“Together with Sabic, we have taken a major step forward in transforming conventional fossil-based packaging in the cosmetics and skin care segment towards fully sustainable material alternatives.”
Abdullah Al-Otaibi, General Manager of Engineering Thermoplastics & Market Solutions for Petrochemicals at Sabic said: “Innovative cosmetics packaging using our certified renewable polyolefins can be instrumental in minimizing fossil depletion across a wide range of further consumer mass product markets, and Beiersdorf’s new Nivea packaging can serve as a role model in this quest.” He continued: “Our materials from renewable sources facilitate the change-over from existing fossil-based applications without compromises on purity, quality, safety or convenience. Sabic is determined to help its collaboration partners benefit from this potential.”
Converting the packaging to renewable plastic not only has the advantage of conserving fossil resources, but also reduces CO2 emissions. According to Beiersdorf, approximately 76 g of CO2 are saved per jar produced, a reduction of around 60% compared to the fossil-based jar. The project therefore also contributes to Beiersdorf’s climate target of reducing its greenhouse gas emissions by 30% absolutely across the entire value chain by 2025.
Derived from second-generation renewable feedstock, such as tall oil waste from the wood pulping process in the paper industry, Sabic’s certified renewable polymers (PE and PP) are not in direct competition with human food production sources. – TradeArabia News Service
Starting in June, the face-care products of Nivea Naturally Good will be on-shelf in about than 30 countries with more environmentally supportive cosmetic packaging.
The idea was begun in late 2021 when Beiersdorf announced working to produce more sustainable cosmetics packaging using certified renewable polypropylene (PP) from global petrochemicals manufacturer SABIC’s TRUCIRCLE portfolio to replace fossil-based virgin plastic.
"We are proud to be a pioneer among our industry in the field of renewable plastic packaging,” says Jean-François Pascal, VP corporate sustainability at Beiersdorf. “The ambitious targets we have set ourselves with our Care Beyond Skin Sustainability Agenda are being put into practice with a great deal of commitment and hard work."
The project began with a comprehensive analysis of the market for alternative plastics. Material requirements were stringent.
"Our excellent skin care products obviously include a high-quality packaging, which has to fulfill many requirements," says Michael Becker, head of global packaging development at Beiersdorf. "On the one hand, this concerns visual and tactile features that our Nivea consumers are acquainted to, but packaging recyclability is also an important aspect for us in line with our vision of a circular economy that we aim to support."
Another essential criterion in the selection of the raw material and the supplier was that the "feedstock concept", which for the Nivea Naturally Good face care packaging is based on a second-generation raw material: tall oil. Producing a cosmetic packaging from sugar cane or corn and thus using a source of food had been out of the question. "The certified renewable plastic we source from Sabic has no visual effects or other adverse properties,” explains Hannah Rasel, Beiersdorf senior packaging specialist. “The jar made of renewable PP is neither visually nor haptically distinguishable from the previous packaging. In addition, SABIC pursues a holistic sustainability approach with its feedstock concept.”
The company has launched a refillable version of its T22 jar, with recyclable and recycled material options also a possibility, along with an airless jar for preserving natural creams. Faca has also added the mould number 3000 to its workshop and mould manufacturing, which the company claims demonstrates its constant investment in R&D in injection and blow-moulding.
This year Faca has invested strongly in machinery, both in the injection process with the purchase of machinery that allows multi-cavity mould in decoration, and in ultra-high-speed artificial vision cameras for quality control.
Since 2019, Faca has been using 100 per cent renewable energy across its three factories.
The company has a policy for launching between four and five packaging models per year, as well as increasing its list of patents, which currently stands at more than 300.
Culver City, CA – WWP Beauty, a leading provider of cosmetic packaging components, tubes, and full-service turnkey beauty solutions, has hired William Jiang as its Managing Director of Asia Pacific. The Asia market plays a key role in the company’s global expansion, supply chain, and sales strategy. Under William’s leadership, WWP Beauty will be able to strengthen its innovation pipeline as well as provide a more seamless full-service experience to customers worldwide.
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