recyclable

The Austrian family company Almdudler has decided to use gender-inclusive language, marked in German by using a star to include feminine and masculine versions of nouns, in their packaging design. It is one of the first in the German-Austrian beverage market to do so. Almdudler*in is now printed on 200,000 of the 0.35L recyclable bottles with their distinctive shape to create the limited diversity edition. The herbal lemonade manufacturer has thus changed their classic brand identity after over 60 years and is creating a stir.

To inform the direction of travel, Seymourpowell's in-house foresight team of design strategists conducted deep ethnographic research into the perception of the brand amongst its existing and desired consumer base. When the research demonstrated that Ribena's core ranges were in need of modernization, a portfolio strategy was developed to deliver greater brand stretch across a broader range of occasions and consumers.

Paris-based Axilone Group announced its ability to manufacture a range of sustainable luxury cosmetics packaging made possible through Eastman’s Advanced Circular Recycling technologies and Cristal Renew copolyester. Cristal Renew is part of a broad portfolio of sustainable resins, now offered at scale by Eastman, that contain 50% certified recycled content derived from Eastman’s molecular recycling technologies.

Kraft Mac & Cheese, a beloved staple on American tables for over 80 years, today announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety later in 2021 using the new cup and design.

We are all familiar with the polyurethane (PU) foam used for cushioning in packaging. It performs well when it comes to protecting products. It’s made of fossil raw materials and used frequently within a variety of industries worldwide. Now, after a successful collaboration between Stora Enso and Nefab, the fiber-based material Fibrease is ready to broadly replace polymer foams; offering brand owners sustainable packaging solutions.

Blond created reusable and refillable packaging that is both long-lasting and 100% recyclable at the end of its life cycle. Consumers can buy their essentials without any packaging waste by using the reusable pots. They then can be decanted, stored and later collected and washed by Dizzie.

Looking at the principles of the circular economy, Blond carried out holistic research into the packaging landscape and worked with Dizzie to design a packaging system that would ultimately save warehouse space and reduce the carbon footprint of deliveries.

Dr Eli Lancry, TIPA’s chief technology officer, said: “TIPA endeavours to always remain on the forefront of developing innovative, planet-friendly technology. We are proud to launch a film that performs just like traditional plastic with an extremely high barrier, offering customers convenience and reassurance that the quality of their product will be protected. This is only one of many novelty products we have and will produce in our R&D centre.”

Eastman has announced an agreement with Ethicon, a Johnson & Johnson MedTech Company, to source Eastman Renew materials for its medical device sterile-barrier packaging. This is an important step to help reduce waste in the healthcare system and contribute to a more circular future. With this agreement, Ethicon becomes the first healthcare company to use medical-grade Eastman Renew materials in its product packaging.

Green Seal is introducing a Sustainable Packaging Advisory Group to reward producers that reduce packaging waste, increase the use of recycled content in packaging, and verify the recyclability of packaging materials. 
 
To date, leading industry associations, retailers, and manufacturers have joined to provide advice and expertise in the development of Green Seal’s sustainable packaging recognition program.
 

In the UK alone, more than 700,000 tonnes of polypropylene is used every year.

‘INEOS’ commitment to closing the loop on such a prolific polymer as food-grade PP would help to create a more circular economy, reduce CO2 emissions and create new materials for brand owners.’ – Professor Edward Kosior, Founder and CEO of Nextek Ltd and NEXTLOOPP