February
23
/ 2023
We’ve been keeping an eye on a localized spate of big confectionery brands in Australia swapping out traditional mixed-plastic flow-wrap film for what they say is curbside recyclable paper-based material. Mars Wrigley Australia’s new pack film format consists of 86% sustainably sourced FSC-certified paper, plus a thin (enough) plastic liner as a barrier layer. Not to be outdone, Nestlé Oceania’s KitKat is trialing a paper-based material using an on-pack QR code to invite consumer feedback on disposal habits for the curbside recyclable pack.
