Planning product packaging solution is always a mixture of art and science. The process is more like a roller coaster; it includes designing, understands psychology, insights, creativity, and testing. When it comes to driving sales and drawing customers' attention, there is nothing that works better than custom boxes. These will always be the brand's favorite tool to attract customers and initiate communication in a brick and mortar store. Studies have proved that visuals help customers to process information quickly. Among all the five senses, sight has a significant role to play.
