BrightFarms recently debuted its new packaging and rebrand, spotlighting the benefits of greenhouse-grown greens as the category continues to build.
With a new visual identity, brighter colors and updated product names, BrightFarms is working on making it easier for shoppers to identify its pesticide-free salads on shelves. The rebrand follows a milestone year for the company, which opened three state-of-the-art greenhouse hubs in Illinois, Texas and Georgia — expanding accessibility of its fresh, locally grown greens to two-thirds of the U.S. population, according to the company.