Most bathrooms are filled with half-used beauty products, often impulse purchases bought on a whim, enticed by social media algorithms and FOMO. But with festival season, summer holidays and weddings abroad all on the horizon, this summer is the perfect time to strip self-care routines back to basics. Fresh handmade cosmetics company, Lush, is encouraging customers to ditch unnecessary packaging and go naked… with their cosmetics.
Since 2005, Lush’s solid, package-free products have saved over 15,000 tonnes of plastic, equivalent to the weight of 83 blue whales! Globally, 37 million ‘naked’ products were sold last year alone, making up 58% of all individual products sold, with 45% of all-year-round products now completely naked.
Building on the commitment to reducing waste across the beauty industry, Lush has launched five limited-edition shower gummies and four new chromotherapy-inspired naked shower gels (UK & Ireland only).
Made with the ripest, ethically sourced ingredients and no preservatives, Lush’s naked products are long-lasting and a little lusher on the planet. They’re also compact and travel-friendly, making them the perfect travel companion for wherever you go on holiday this summer as you smugly coast through airport liquid restrictions.
Introducing Lush’s brand-new collection of limited-edition Shower Gummies…
Firmer than jelly and bouncier than soap, Lush’s latest bathroom innovation makes washing a little more wiggly and a whole lot more fun.
Each gummy is packed with reworked fan-favourite scents and skin-loving benefits to transform showers into a moment of pure wellness.
No packaging, no pour — solid shower gels have landed!
Upgrade your summer shower routine with Lush’s four brand-new naked shower gel innovations. Combining aromatherapy and chromotherapy, they’ve created an entirely new self-care concept – foamatherapy.
Packaging-free and disrupting the body care market one skin-softening bubble at a time, these first-of-their-kind shower gels use a patented foam technology that produces a coloured lather the moment it collides with water.