Celebrating World Environment Day, Zomato has launched a feature designed to help eco-conscious diners select restaurants that prioritize green packaging.
- Zomato launches a campaign on World Environment Day for eco-friendly packaging.
- Users can filter restaurants by low-plastic options in the Zomato app.
- Over 10,000 restaurants join Zomato's Plastic-Free Future Program.
Food delivery platform Zomato has launched a campaign on World Environment Day to highlight a feature that allows users to identify restaurants using lower-plastic packaging options on its app.
The campaign film depicts pet owners preventing dogs from playing with plastic objects such as bottles, containers and polythene bags, before redirecting them toward toys made from natural materials. The film draws a comparison between these everyday choices and consumer decisions related to food delivery packaging.
The initiative focuses on increasing visibility around packaging choices available to customers while ordering food online. Users can search for “low plastic packaging” on the Zomato app or apply the filter under the platform’s Trust Markers section. Participating restaurants are also identified through tags on menu pages and order summaries.
The feature is linked to Zomato’s Plastic-Free Future Program, launched in December 2024, which includes restaurant partners that use alternatives to conventional plastic packaging. These alternatives include bagasse, moulded fibre, areca leaf containers, paper with seaweed or aqueous coatings, cornstarch-based compostable packaging, aluminium, glass and earthenware containers.
According to the company, the program currently includes more than 10,000 restaurants across over 350 brands in more than 500 cities. The participating restaurants have together fulfilled over 100 million orders using these packaging alternatives.
Anjalli Ravi Kumar, chief sustainability officer at Eternal, said that,"Whether it is cuisine preferences, dietary needs or restaurant choices, our role is to make information visible so people can make decisions that work for them. The ‘Low plastic packaging’ feature follows the same philosophy."
Separately, Zomato has also collaborated with Startup India and the Department for Promotion of Industry and Internal Trade (DPIIT) on the Plastic-Free Future Packathon, an initiative aimed at supporting entrepreneurs working on alternatives to plastic packaging for food delivery.