Next-generation solution opens door for recycle ready forming/non-forming packaging system
OSHKOSH, Wis. – AmPrima™ forming film from Amcor – the leading global developer and producer of responsible packaging – has received prequalification to carry the store drop-off label from the How2Recycle® program. The innovative technology paves the way for a true recycle ready forming/non-forming flexible solution for consumer packaging applications.
Sabic’s bio-based polypropylene (PP) resin, part of its TRUCIRCLE portfolio, will be used for producing the jars of Beiersdorf’s Nivea Naturally Good day and night face creams. The new Nivea packaging will be phased in at point-of-sale outlets worldwide from June 2021 onwards and make a major contribution to help Beiersdorf reduce its use of fossil-based virgin PP.
The new product is playing into Beiersdorf’s ambitious Sustainable Packaging Targets 2025 to reduce fossil-based, virgin plastic for its cosmetic packaging products by 50 percent. The new sustainable Nivea jars pay into the Sustainability Agenda CARE BEYOND SKIN, by which the company is targeting a significant reduction of its carbon emissions and environmental footprint.
The agenda has set three major packaging goals to be achieved by 2025 as compared to 2019: make all of the group’s packaging 100 percent refillable, reusable or recyclable; increase the share of recycled materials in plastic packaging to 30 percent; and reduce the use of fossil-based virgin plastics by 50 percent.
“We are excited to implement this important change in the packaging of our Nivea brand products and to be the first in the skincare mass market to use polypropylene made from second-generation bio-based feedstock on a global basis,” said Michael Becker, Head of Global Packaging Development at Beiersdorf.
“Together with Sabic, we have taken a major step forward in transforming conventional fossil-based packaging in the cosmetics and skin care segment towards fully sustainable material alternatives.”
Abdullah Al-Otaibi, General Manager of Engineering Thermoplastics & Market Solutions for Petrochemicals at Sabic said: “Innovative cosmetics packaging using our certified renewable polyolefins can be instrumental in minimizing fossil depletion across a wide range of further consumer mass product markets, and Beiersdorf’s new Nivea packaging can serve as a role model in this quest.” He continued: “Our materials from renewable sources facilitate the change-over from existing fossil-based applications without compromises on purity, quality, safety or convenience. Sabic is determined to help its collaboration partners benefit from this potential.”
Converting the packaging to renewable plastic not only has the advantage of conserving fossil resources, but also reduces CO2 emissions. According to Beiersdorf, approximately 76 g of CO2 are saved per jar produced, a reduction of around 60% compared to the fossil-based jar. The project therefore also contributes to Beiersdorf’s climate target of reducing its greenhouse gas emissions by 30% absolutely across the entire value chain by 2025.
Derived from second-generation renewable feedstock, such as tall oil waste from the wood pulping process in the paper industry, Sabic’s certified renewable polymers (PE and PP) are not in direct competition with human food production sources. – TradeArabia News Service
Developed by Smurfit Kappa with 100% recyclable materials, the main advantage of the packaging design is its flexibility and the ability to accommodate different shapes and sizes of wine bottles safely, without having to use any filling materials. This design has a variety of 220 options to optimise space within the cardboard box and to accommodate different formats allowing for the wine bottle and food to fit perfectly.
Commenting on the award, Juan Guillermo Castañeda, CEO of Smurfit Kappa The Americas said: “We are extremely pleased to receive the Product Design 2021 Red Dot Award. It demonstrates that our innovative and sustainable packaging designs are making a difference. Partnerships with businesses like Wine & Bite Box are extremely important to us. We embrace the challenge to improve and develop our packaging designs to meet the changing needs of our customers and to build on our expertise.”
With the growth in e-commerce during 2020, accelerated due to the pandemic, Wine & Bite Box saw an increase of 21% in sales and, currently, its products are being delivered across Brazil.
“The new packaging solution developed by Smurfit Kappa will ensure that my products arrive safely and securely to my customers, wherever in Brazil they may be, guaranteeing a positive experience from start to finish,” said Myriam Echeverri, sommelier and founder of Wine & Bite Box.
“Each of my gourmet tasting boxes are unique, and that uniqueness starts with the packaging. It is a great honour to receive this award together with Smurfit Kappa, as we are not only working on something that is innovative and sustainable, but also provides the best unboxing experience for customers.”
Smurfit Kappa is known for Better Planet Packaging, a portfolio of innovative packaging solutions which are designed to be more sustainable and tailored to customer needs.
High-density polyethylene caps pair with polyethylene tubes
for completely recyclable packaging in existing PE streams.
Constantia Flexibles is proud to call Nuvae Healthcare Pvt. Ltd, located in Ahmedabad, Gujarat (India), its newest customer on the company’s journey to bring the recyclable flexible packaging solution EcoLamPlus to consumers.
The film is put forward as a compostable alternative to bio-based polymers for film such as PLA, which is slow to decompose outside of a controlled environment, and aims to keep food fresh for longer without using conventional plastic film, which is largely non-recyclable, especially in developing countries.The consortium claims that the film has the capacity to increase storage-life performance of specific foods by two to five days without refrigeration. The consortium claims that the film has the capacity to increase storage-life performance of specific foods by two to five days without refrigeration.
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