Skip to main content

Post categories

  • Home
  • Contact Us
  • Login
  • Register
Home
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Press Releases
    • Events
    • Resources
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bernhardt
    • EMA
    • Haemotronic
    • Intin
    • Linhardt
    • Ypsomed
    • Plas-Tech Engineering
    • Roechling
    • Sanok Rubber
    • Schreiner
    • Polycine
    • Yukon Medical
    • Bonini
  • SERVICES
    • CONSULTING
    • DESIGN SERVICES

Breadcrumb

  1. Home
  2. Ghirardelli updates Intense Dark packaging

Ghirardelli updates Intense Dark packaging

Profile picture for user GraniaJain
By GraniaJain on Tue, 11/09/2021 - 12:39
Grania Jain

Ghirardelli Chocolate Co. is launching a new look and feel for its Intense Dark line to make it easier for shoppers to find on-shelf and to better communicate its intense flavor.

Consumer insights and testing guided the brand to maintain much of what consumers know and recognize about Ghirardelli, with updates to the overall look of the products for more visibility and taste appeal. Changes include a modernized font, more attention-grabbing, bold colors and improved product photography. 

Already rolling out in stores, Ghirardelli’s Intense Dark Chocolate line’s new packaging appeals to the brand's audience, while keeping the recognizable Ghirardelli look intact. Chocolate lovers will find Ghirardelli’s Intense Dark Chocolate at retailers nationwide. 

"The Intense Dark packaging redesign was a delicate balance between helping the package stand out, and not disrupting the recognition and loyalty we have with this beloved brand," said Bobby Oliver, director of Ghirardelli’s Everyday Confection business. “Not only is the vibrant new packaging more visible in aisle, we’ve also made it easier for consumers to find their favorite flavor of our intensely delicious dark chocolate.”

Along with the design update, the brand added clearer, bolder flavor callouts for immediate flavor recognition. Each flavor has its own designated color, making it easier to recognize and consistent across all formats — from bar to square. 

Ghirardelli updates Intense Dark packaging
font
colour
redesign
marketing
Schreiner Medipharm
Lindhardt
Rochling Packaging Solutons

Follow Us

  • linkedin
  • facebook-f
  • twitter

Explore

  • Home
  • Contact Us
  • Login
  • Register

Company

  • Archive
  • Blog
  • Contact Us
  • Events
  • Packaging News
Do not to use newspapers for food packaging: FSSAI to food vendors
29 Sep, 2023
Workshop on ‘packaging for export and handicraft products of Nagaland’ in Wokha
29 Sep, 2023
Biscoff reveals new packaging design
27 Sep, 2023

Footer menu

  • Privacy
  • Terms and conditions
  • Contact
Home
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Press Releases
    • Events
    • Resources
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bernhardt
    • EMA
    • Haemotronic
    • Intin
    • Linhardt
    • Ypsomed
    • Plas-Tech Engineering
    • Roechling
    • Sanok Rubber
    • Schreiner
    • Polycine
    • Yukon Medical
    • Bonini
  • SERVICES
    • CONSULTING
    • DESIGN SERVICES
Clear keys input element