redesign

Absolut Vodka announces its new bottle design which marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to Absolut's credentials provenance, heritage and authenticity, the new look aims to harmonize and upgrade the design of the iconic clear glass packaging.

Influenced by the community surrounding its production and distillation in and around Åhus, Sweden, the new bottle includes changes that nod to the craftmanship and rigor behind the renowned vodka. These design updates include:

For consumers, the new brand iteration will feature eye-catching can designs, beautifully bold colors, and a gorgeous yet subtle desert motif inspired by Oaza’s “Oasis” translation. Of course, the upgrades didn’t stop at color palettes alone.

PepsiCo’s packaged oats brand Quaker has revealed a new brand identity in the Indian market switching to a new logo representing the brand globally.

“For the first time since its launch in the country, the brand has changed its packaging design and adopted the new global logo. With ‘technology’ taking centre stage, the new-look Quaker Oats pack comes with a QR code for the digital-savvy consumers that gives easy access to Quaker’s Content Hub—a platform with a variety of nourishing and scrumptious oats recipes —on YouTube," PepsiCo India said in a statement Monday.

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

In an era of unprecedented global growth for the premium single malt category, the new pack provides a distinctive platform to showcase Bushmills single malts’ timeless excellence and underlines Bushmills’ pre-eminence as the original single malt Irish whiskey from the world’s oldest licensed whiskey distillery.

The company is introducing new patriotic-themed packaging specific to two of its most popular A-Treat soda flavors — cream and cola. Jaindl will subsequently donate 20% of the sales of the new patriot flavors to the Lehigh Valley Homeless Veteran Fund from now through Dec. 31.

"Homelessness among our country's veteran population is a problem that we as citizens have a duty to solve," said David Jaindl, the Jaindl Companies' third-generation president. "It is nothing short of a debt that we owe the very people who have served so valiantly to protect our freedom."

Ghirardelli Chocolate Co. is launching a new look and feel for its Intense Dark line to make it easier for shoppers to find on-shelf and to better communicate its intense flavor.

Consumer insights and testing guided the brand to maintain much of what consumers know and recognize about Ghirardelli, with updates to the overall look of the products for more visibility and taste appeal. Changes include a modernized font, more attention-grabbing, bold colors and improved product photography. 

The next time you are shopping for your favorite Entenmann's^® full-size products, you may notice the packaging looks a little bit different. The clear cellophane "window" that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside. Some Entenmann's Danishes will be in clear clamshell packaging.

It's almost that time of year—when beauty is rainbow-colored in honor of Pride Month in June.

Nail polish caps are decorated with rainbow labels, faux eyelashes are rainbow-colored, and a palette filled with eyeshadow in every color of the rainbow says "Love is Love."

The brand is sold at Shoppers Drug Mart.