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The refresh marks the next chapter for the brand which can trace its roots back to 1814 and has since grown to become one of Scotland’s most well-known distilleries. 

The new packaging initiatives underlines the continuing ambitions of the brand, and its parent The Loch Lomond Group, to further grow its sales and presence internationally. 

Loch Lomond Whiskies sees the entire portfolio of whiskies, including its collection of three 12-year-old expressions, its limited edition “The Open” expressions, and its older age single-malts, all unveil a new look. 

Ghirardelli Chocolate Co. is launching a new look and feel for its Intense Dark line to make it easier for shoppers to find on-shelf and to better communicate its intense flavor.

Consumer insights and testing guided the brand to maintain much of what consumers know and recognize about Ghirardelli, with updates to the overall look of the products for more visibility and taste appeal. Changes include a modernized font, more attention-grabbing, bold colors and improved product photography.