When the house of Reynaldi decided last year to enhance its fragrance offer, it called on Coverpla’s Italian subsidiary to help. Thanks to this partnership, four new fragrances were born using catalog references: bottles, caps, pumps and pump covers.
The brand’s brief consisted of modernizing its cologne and eaux de parfum collections in line with market trends. The idea was to create a product that was not just sensorial but that offered the consumer a beautiful object to display in the bathroom or as a gift or a little self-indulgence.