Procter & Gamble and Colgate-Palmolive are faced with six class action complaints regarding toothpaste and mouth rinse for young kids.
The companies are accused of deceptively marketing products to parents, misleading them into believing that fluoride-containing toothpaste and mouth rinses were safe for toddlers and young children.
According to the complaints, product labels depicted candy, fruit juice flavors, and cartoon characters to attract young kids.
