Frito-Lay, a subsidiary of PepsiCo, Inc., is rolling out new packaging for its Tostitos tortilla chip brand.
The new packaging is “inspired by tradition” and designed “to spotlight craft, quality, and connection,” Frito-Lay said. In addition, the packaging uses a cream background for original and Scoops! original varieties to highlight core offering and uses a vibrant green color for the Hint of Lime variety to highlight flavor, Frito-Lay said.
The company also said the packaging better communicates the various health benefits of Tostitos — no artificial colors, flavors or preservatives; made from whole corn kernels; gluten-free; and contains 8 grams of whole grains per serving.
“We have always made Tostitos chips starting with whole corn kernels and masa made the traditional way, and now, we’re finally telling the full Tostitos story and leaning into how our products fit naturally into how people cook, host and connect today,” said Jess Spaulding, vice president of marketing for PepsiCo Foods US. “By celebrating our longstanding commitment to craft, quality and connection, we’re meeting consumers’ calls for transparency while reinforcing that we’re not just a snack brand — opening the door to expand beyond traditional snacking into new food occasions and spaces.”
The new Tostitos packaging is now available at US stores.