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Bulletproof Unveils Bold New Packaging and Launches New Products to Accelerate Growth

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Leading Health and Wellness Company Continues to Grow and Evolve
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Bulletproof 360, the lifestyle company widely known for innovative food, beverage and supplements that fuel human performance, announced today the release of bold new packaging across their entire portfolio and the launch of two new food and beverage offerings. Since the Company's launch in 2013, Bulletproof has been focused on developing integrated mind-body nutrition products that feature science-backed, high quality ingredients. Bulletproof has continuously prided itself on never cutting corners by having close partnerships with producers and manufacturers to maintain the highest standards, and offering products with no gluten, soy, artificial fillers or junk. From clean coffee, MCT oil, collagen protein to supplements, Bulletproof's products are designed to help consumers unleash their full potential.

New Packaging
Bulletproof just unveiled a bold new packaging design aimed at harmonizing the brand look and feel across the portfolio.  The new packaging design clearly highlights specific product benefits and its high-quality, science-backed ingredients which are keto-friendly.  The new look is modern and distinctive, with the strong Bulletproof orange logo badge complimenting bold angular sections of colors accenting the bottom half of each design.  The new packaging will help consumers better navigate the Bulletproof product portfolio, and as the brand invests in growth – attracting new health-minded consumers to the portfolio is key to that strategy.

The new packaging is currently rolling out on retail shelves and on the brand's ecommerce site, and already driving consumer excitement and enthusiasm.  Additionally, a new visual identity has been implemented on the brand website, social channels and digital communication which brings to life the brand elements in a striking and impactful way.  Consumers are welcoming the evolution of the brand with positive support and messages via strong online engagement.

"Our consumers view food and beverages as the fuel for their mind and body—so they can feel and perform their best each day.  Our new packaging really pops at shelf, with an emphasis on the brand logo and highlights the key product benefits to help guide our consumers in selecting the right product to support their healthy lifestyles," said Federico Troiani, Vice President of Growth for Bulletproof. "Our new packaging design not only drives the evolution of the Bulletproof brand, but also brings to life our brand promise of Nutrition Reimagined.  The brand has a distinctive view on ingredients and products that can help people tap into their potential just waiting to be activated with the right nutrients."

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