Wet Brush has partnered with philanthropic brand Newman’s Own to market a hairbrush inspired by actor Paul Newman. The brush is a vivid blue, like Newman’s eyes, and the packaging design features the actor’s photo.
As the first brand chosen for the Newman’s Deal program, Wet Brush will donate 100% of the profits from its Special Edition Wet Brush x Newman’s Own Pro Detangler to Newman’s Own Foundation, a private nonprofit organization.