Taking place for a fifth consecutive year by simply recycling an empty 500ml plastic bottle at one of the specially designed reverse vending machines located across Merlin’s UK attractions.
The partnership will continue to incentivise and encourage recycling via reverse vending machines situated at the attractions – with usage increasing by 18% in 2025.
Machines can be found at theme parks including Alton Towers Resort, Thorpe Park and LEGOLAND Windsor Resort.
Since the initiative launched, hundreds of thousands of plastic bottles have been recycled through Merlin’s reverse vending machines.
The scheme’s popularity has continued to grow over time, with machine usage increasing by 18% between 2024 and 2025 and reaching nearly 30,000 transactions.
Jo Padwick, Senior Sustainability Manager at Coca-Cola Europacific Partners, said: “Building on our partnership with Merlin, we’re introducing even more exciting rewards through our RVM initiative. By linking recycling to memorable experience, we’re helping make it easier and more engaging for people to recycle their plastic bottles.
“Partnerships like this play an important role in ensuring more bottles are collected and kept within the circular economy, rather than ending up as waste.”
Dare Ilori, VP Global ESG and Sustainability, Merlin, said: “As we celebrate five years of working with Coca-Cola on this scheme, we’re delighted to continue giving families even more reasons to enjoy a day out together – combining memorable experiences with a simple action that supports a more sustainable future. It’s rewarding to see so many guests embracing this scheme, and we look forward to seeing even more participants this summer.”