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Local snack brand Crusty's unveils new Tiger Balm-inspired packaging ahead of April Fool's

24 Mar 2021
GraniaJain
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At first glance, the hexagonal packaging looks similar to the packaging of medicated ointment brand Tiger Balm. Donning the colours of orange, brown, and green, this packaging will only be disseminated to key opinion leaders and the media, the spokesperson said. 

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Axe debuts street-inspired makeover with fresh packaging for Gen Z audience

12 Mar 2021
GraniaJain
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Unilever-owned deodorant brand Axe has refreshed its brand image with a splash of vibrant new packaging in an effort to further connect with its Gen Z target audience.

Working with design agency and long time partner PB Creative, the brand was inspired by street art in its mission to propel the male grooming stalwart – which goes by the name Lynx in the UK, Ireland, Australia and New Zealand – to more vibrant and progressive territory with a focus on self-expression.

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CCL Industries Announces Appointment of Two New Directors and Retirement of Director

08 Feb 2021
pr011
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Toronto, January 18, 2021 - Mr. Donald G. Lang, Executive Chairman of CCL Industries Inc. (“CCL” or “the Company”), a world leader in specialty label, security and packaging solutions for global corporations, government institutions, small businesses and consumers, announced the appointment of Ms. Linda A. Cash and Dr. Susana Suarez-Gonzalez to the Board of Directors and the retirement of Ms. Mandy J. Shapansky from the Board of Directors.

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Sustainability
human resources
marketing
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Neopac Launches Digital Tube Decoration Marketplace

23 Jan 2021
GraniaJain
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Hoffmann Neopac, a global packaging provider, launched a direct purchase microsite for DigitAll360°, its digital tube decoration service. The new marketplace walks tube customers through a process that includes downloadable design guides and templates, an initial portfolio of stock tubes from 30-50 ml in volume, simple artwork uploads, 3D renderings and a comprehensive pre-purchase artwork check.

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AmeriStar’s Best of Show Winner

06 Nov 2020
pr011
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Fairfield, Conn.: On October 27, 2020, the Institute of Packaging Professionals named Product Ventures and Gorilla Glue the winners of the AmeriStar Best of Show Award for the Gorilla Super Glue Micro Precise structural design. The Best of Show Award honors a package that surpasses all judging criteria and receives top ratings in every category of judging.

 

Through category audits, consumer research, and iterative prototyping, Product Ventures’ industrial design team delivered an easy-to-use, precise, and controlled dispensing tool that fits comfortably in the hand.

 

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Gorilla Glue Awarded
economics
performance
marketing

Packaging is a silent salesman

12 Jul 2019
vishudixit
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Packaging is the first thing a customer observes when he is shopping for any product. Packaging could include the box that the product is shipped in or the shopping bag the item is placed in at the store. Inner packaging is what keeps your product nestled safely in the outer packaging.

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packaging
marketing
silent salesman

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