Kiehl’s Since 1851 is committed to promoting healthy skin and a healthier planet through its Mission Renewal initiative.

With a focus on circularity, renewable sourcing, and reducing environmental impact, Kiehl’s is leading sustainability efforts across product innovation, packaging, and energy use.

The brand continues to eliminate single-use virgin plastic and empower consumers to make more sustainable choices, while continuing to deliver high-performance skincare.

The A' Design Award and Competition, a highly respected and well-recognized award in the field of packaging design, has announced Mohsen Koofiani's Parsirang egg packaging as a Bronze winner in the Packaging Design category. This prestigious recognition highlights the significance of Koofiani's innovative and sustainable design within the packaging industry.

UPM Adhesive Materials, KURZ, and Eurostampa have unveiled a new neuromarketing study exploring how tequila label design influences consumer perception and purchase behavior. The study reframes the label as a strategic brand asset, moving beyond its technical role to become a key driver of consumer engagement and brand value.

Conducted by SenseCatch in collaboration with UPM, Kurz, and Eurostampa, the study examines how label materials, finishes, and embellishments shape consumer behavior — from shelf impact to perceived product quality.

Jacquet's start-up company, Permafungi, pitches its fully biodegradable "myco-material" as a sustainable alternative to polystyrene and other polluting plastics.

"These ones are designed for hotels," he explained to visitors on a recent tour of the site.

Profitability remains a distant goal: so far Permafungi operates in a niche market, crafting custom packaging for high-end soap makers.

But the 12-person company has built a reputation on the green economy scene in Brussels by recycling grounds from local coffee shops to grow edible mushrooms over the past decade.

Future Materials Sweden brings extensive experience from the plastic injection molding industry and tool manufacturing, paired with strong entrepreneurial drive and market insight. By joining forces with PulPac, they aim to leverage cutting-edge fiber-based technology to help brands reduce their reliance on single-use plastics and open doors to new applications.

Coverpla’s traditionally offers ‘mix-and-match’ packaging solutions using standard components that can be personalized through decoration and finishing. Aiming to better respond to market demand, the company says its new made-to-measure capabilities include all packaging components such as bottles, caps and pumps as well as specific decoration solutions like in-mould engraving, bottle or cap coverings and accessories.