Axe is addressing the overapplication of its body spray with a new brand campaign and revamped design, according to news shared with Marketing Dive. 

“The History of Overdoing It” features a scholarly narrator as he highlights instances when men tend to overdo things. In one video, a caveman shows off a fish to a love interest, a gesture she responds to with disgust, before he wins her back with a subtle spritz of Axe.  

Mamata Machinery Limited has secured its first Rest of the World (ROW) order for its Packaging Machinery Segment from a customer in South Africa, marking a significant milestone in the company’s global expansion journey. The order is scheduled for delivery in Q2 FY27, as per Indian Standard Time (IST), and represents Mamata’s entry into a new geography beyond its established markets in the United States and India.

Limited-edition Walmart-exclusive collection pairs Dove’s hair repair technology with gallery-inspired bottles featuring iconic works from Monet, Cassatt, and van Gogh.

Identifying design-for-recyclability changes gains importance as the packaging regulation landscape widens.

Your Eyes on the Web — at Every Metre, Every Shift

The PHA producer commercialized multiple new offerings in recent years, invested in a new Massachusetts polymer science facility and regularly works with composters to tests its products.

A type of bioplastic that’s been decades in the making in Massachusetts is starting to scale, thanks in part to investments from a South Korean food company.