As luxury brands continue to seek packaging solutions that combine premium aesthetics, superior tactile performance and sustainable fibre-based materials, Oppboga and Stora Enso are advancing innovation in high-end cartonboard packaging through Ensovelvet™.
Developed by Stora Enso and laminated by Oppboga, Ensovelvet™ is an uncoated multilayer solid bleached sulphate (SBS) board engineered for demanding premium packaging applications across cosmetics, healthcare, spirits, confectionery and graphical markets.
Designed for Premium Strength and Converting Performance
Ensovelvet™ features a three-layer fibre structure produced from chemical pulp, delivering exceptional stiffness, strength and dimensional stability. These characteristics make the material highly suitable for demanding converting processes such as embossing, die cutting, creasing, foil lamination and scoring.
The board is specifically designed to withstand premium finishing applications while maintaining structural integrity throughout packaging production and retail handling.
Oppboga further enhances the material by laminating the base paper into heavier paperboard grades ranging from 490 to 650 gsm, enabling applications that require additional rigidity and luxury presentation.
Luxury Visual Appeal with a Distinctive Tactile Experience
One of the defining features of Ensovelvet™ is its icy white shade and velvety smooth surface, creating a refined sensory experience ideally suited for luxury packaging applications.
The material delivers high optical performance with:
- ISO Brightness: 105
- CIE Whiteness: 140
- Surface smoothness (PPS 10): 5.5 µm
These properties support premium print quality and sophisticated finishing effects, making the board particularly attractive for cosmetics, perfumes, gift cartons and luxury beverage packaging.
The tactile softness of the surface also enhances consumer perception, aligning with the growing importance of sensory packaging experiences in premium markets.
Optimized for High-End Printing and Finishing
Ensovelvet™ supports offset and screen printing applications while enabling a broad range of finishing possibilities, including:
- Embossing
- Foil and film lamination
- Varnishing
- Die cutting
- Creasing
- Perforating
- Cutting and scoring
According to Oppboga, the board requires slightly longer ink setting times, and varnishing after printing is recommended to optimize surface performance and visual quality.
Supporting Sustainable Premium Packaging
As brands increasingly transition toward recyclable fibre-based alternatives, Ensovelvet™ offers a premium packaging solution that combines sustainability with luxury design requirements.
The uncoated SBS structure is suitable for food contact applications while supporting recyclability and reduced reliance on plastic-intensive premium packaging formats.
Broad Application Potential Across Premium Markets
Ensovelvet™ is suitable for a wide variety of high-end applications, including:
- Gift and loyalty cards
- Premium cosmetics and perfume packaging
- Luxury spirits and beverage cartons
- Confectionery packaging
- Food packaging and trays
- Healthcare and medical packaging
- Gift set packaging
- High-end graphical applications
By combining exceptional surface aesthetics, structural performance and sustainable fibre-based design, Oppboga and Stora Enso are positioning Ensovelvet™ as a next-generation material for premium packaging innovation.