Innovative Beauty Group (IBG) has entered a strategic partnership with Paris-based Centdegrés, a world-renowned design and branding agency. 

Together, they have formed a comprehensive platform that supports beauty brands and retailers from concept development to launch, offering unmatched creative, technical, and global execution capabilities.

Xavier Leclerc de Hauteclocque, Chairman of IBG, said, 

Built around the idea of ‘Confident Simplicity’, the new design introduces a refined visual framework, combining a sleek graphite base, curved branding elements and vibrant macro imagery that celebrates each product’s unique benefits. The result is a streamlined, distinctive system that strengthens shelf presence and supports the brand’s ambition to lead the global skincare deodorant category.
 

For over two decades, Ardagh Glass Packaging-Europe (AGP-Europe) has been producing the bottles for Jägermeister. Now, both companies are strengthening their collaboration with the goal of significantly reducing the CO₂ impact of the distinctive Jägermeister glass bottle.

“Partnering exclusively with Jägermeister, we’re scaling innovation with impact,” says Joris Goossens, R&D project manager at AGP-Europe.

Pure Sunfarms Corp., a wholly owned subsidiary of Village Farms International, Inc. and one of Canada’s leading cannabis producers, is proud to be the first licensed producer to introduce windowed packaging at scale across Pure Sunfarms’ brand dried flower formats (7g, 14g, and 28g). This innovative approach marks a new era of cannabis shopping, one that empowers consumers to look beyond potency numbers and see the flower in the package before purchase.

The packaging tells the story of the brands Eastern Mediterranean heritage with a tiled mosaic pattern, set against a deep burnt orange colour gradient to evoke a feeling that relates to the Mediterranean climate, flowing downwards to draw the eye to the handmade products.

Wilda Haddad, Dina Foods project director, said: “We are bringing together a variety of our authentic and delicious Eastern Mediterranean confectionery under this brand with these packaging designs.”

The European Commission announced on the 17th of July that it would take France to court over overly demanding waste sorting rules, which the EC believes restrict the principle of the free movement of goods. The EU’s decision to go to court came after Paris repeatedly warned that the packaging labels used in France do not comply with single market requirements.