Kite Packaging has seen a hugely positive response to its 2019 initiative aimed at reducing the impact of plastics in the environment. It is well on its way to reaching its goal, with the initiative already delivering a 95 tonne plastic reduction.

 The Kite Packaging team launched the 120 tonne challenge at the start of 2019, setting itself and its customers the task of reducing plastic usage by a total of 120 tonnes by the end of the year. With a focus on ‘reduce, re-use, recycle and replace’ it has utilised a wide range of new eco-friendly products and its state of the art Mobile Test Facility to target opportunities for itself and its customers.

Part of the reduction includes it no longer sending out any direct mailing in polythene mailing bags, as well as carrying out an ongoing review of its distribution process to minimise plastic wrapping around products. To support customers joining the initiative, its new Mobile Test Facility, the first of its kind in the industry, has been despatched to customers’ premises all around the UK along with a team of packaging technologists and specialist engineers. Its team has able to utilise the Mobile Test Facility to work alongside customers and carry out waste minimising packaging audits, as well as exploring and testing more eco-friendly packaging alternatives.