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AR Packaging group revamps portfolio into sole branding

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The global ÅR Packaging group has confirmed it is incorporating its portfolio of brands, which includes confectionery-based series, into a new sole identity.
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CEO Harald Schulz said the move would enable its customers to gain increased access to its complete product range across its solutions, which are available in a broad range of forms, with a core focus on sustainability. As the business explained, its brands, which will all be under the banner of ÅR Packaging, include Å&R Carton, Flextrus, CC Pack, SP Containers, Maju Jaya and ÅR Packaging Digital. In addition, the company’s recently acquired brands Nampak Carton Nigeria, K+D, rlc Packaging and BSC Drukarnia Opakowan will also be incorporated under the new name. This is in line with AR Packaging’s growth strategy as the company prepares and aims for further growth organically and through acquisitions. The business has a customer base of established international companies including regional and local customers in more than 50 countries globally. The company develops and produces carton-based and flexible packaging for many blue-chip and local companies in for instance the pharmaceutical, beauty, food and confectionery segments. As concerns for the environment grow, a clear shift in consumers’ behaviour is seen and more producers and food chains decide to eliminate disposable plastic products and set clear targets on minimised environmental impact. The global packaging industry is having to respond to this change, and AR Packaging, with its established technological and innovative position, is well placed to play its part as the market continues to evolve. “In addition to the focus on sustainable packaging, the ongoing corona pandemic has shown that packaging matters by providing hygienic protection and securing that food reaches the consumers safely. This altogether creates new business opportunities with AR Packaging having an extensive product range and strong innovation capabilities,” added Schulz.

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