The introduction of attached caps across all Juice Burst SKUs will make it easier for consumers to recycle the products more effectively, reducing the frequency of bottle caps being discarded or littered and helping to ensure they are captured and recycled with the rest of the packaging.
The attached caps will also see the removal of foil seals from all Juice Burst bottles, reducing foil packaging waste by 10 tonnes annually.
Purity Soft Drinks has invested significantly in testing, development and new factory equipment to deliver this packaging update.