As many people across the world take part in “Veganuary” – an annual campaign that encourages people to try a vegan lifestyle for a month – they start to make more conscious choices about which companies they buy from.
In the UK, 85% of consumers are opposed to animal testing for cosmetics and one in 10 have reduced or eliminated animal products from their diet, according to The Vegan Society.
Consumer choices go beyond the contents of a product, extending to how a product is created or how it is packaged.