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Tree Hut Debuts New Look and Feel

Grania Jain

December

/ 2025

Body scrub brand Tree Hut announced a new brand identity, “Uncontain Yourself,” that is an invitation for people to have fun and own their “everything shower” experience.

Driven by the brand’s rapid growth, cultural relevance, and a deep connection with its loyal social community, this glow up brings Tree Hut’s fragrance, creativity, and expressive take to the forefront.

The full relaunch of the brand’s ecosystem, revealing a refreshed logo, packaging, website, and social presence that embraces self-expression, officially debuted on Christmas Day with a national ad premiere on Netflix, marking a bold new chapter for the brand.

Luis Garcia, Chief Marketing Officer at Tree Hut, said,

Orion Rental Packaging Program Expansion Enables European BioPharma Companies to Increase Sustainability

Grania Jain

October

/ 2022

Orion Rental Packaging Program Expansion Enables European BioPharma Companies to Increase Sustainability

The new Orion reclamation station is at CEVA Logistics in Brussels, chosen as an ideal location for its proximity to existing biopharma customers, prospects, and other western European countries. CEVA Logistics is a well-established logistics partner to 500+ healthcare and life science companies, fully compliant with GxP and ISO standards. The BRU Orion Rental Station will perform full reclamation, cleaning, and refurbishment processes necessary to return Orion boxes back into circulation in ‘like new’ quality condition, suitable for healthcare products.

Kellogg's picks Paper

Grania Jain

October

/ 2022

Kellogg's picks Paper

Since traditional plastic liners in cereal boxes are not widely recyclable curbside, Kellogg Europe tested new paper liners in boxes of Corn Flakes® at select Tesco stores in 2022. The trial produced thousands of cartons without a single modification to Kellogg’s production equipment or Tesco’s in-store processes.

The paper-based liners preserve the cereal’s freshness as effectively as its plastic counterpart and makes the entire cereal carton recyclable through more readily available methods.

On-Pack QR Attracts Students with Beats

Grania Jain

October

/ 2022

On-Pack QR Attracts Students with Beats

Created in partnership with Cutwater, its digital creative agency of record, the effect entitled “Snap Sounds” can be accessed directly through TikTok (@harvestsnaps_official) or by scanning the QR code on Harvest Snaps’ newly launched Mixed Snack Pack. This bag-in-bag, six-pack offering of veggie snacks includes the brand’s best-selling Lightly Salted and Tomato Basil flavors, along with Crunchy Loops Sour Cream and Onion. Each single-serve bag is portioned and sized for backpacks or handbags.

Reusing Agricultural waste for Product Packaging now launched by TestValley

Aditya Panwar

October

/ 2022

Reusing Agricultural waste for Product Packaging now launched by TestValley

Test Valley Packaging, based in Andover is working in partnership with envoPAP to introduce a brand-new material into its’ packaging portfolio: RAW (Reusing Agricultural Waste) Packaging. Made from agricultural waste from sugar cane farms across India, the card and paper will be available in a number of different formats for a wide range of packaging products. This will include cartons, printing paper, and mailing bags, with room for innovation to expand to void fill, paper bubble wrap, and much more.

Cepi updates paper recycling methods

Grania Jain

October

/ 2022

Cepi updates paper recycling methods

Essential to the project was the support of 4evergreen members, which over nine months carried out tests that informed the improvements of the method and the development of three technical annexes.

The method is particularly relevant to the paper packaging industry. Many paper packaging options already enjoy high recycling rates but are also increasingly fulfilling new functionalities. These need to be considered by brand owners aiming to reach ever-higher performance in terms of circularity and sustainability for their products.

RIEDEL CHOOSES SIG’S UNIQUE ON-THE-GO PACKAGING INNOVATION COMBISMILE FOR ICONIC JUICE BRANDS

Grania Jain

October

/ 2022

RIEDEL CHOOSES SIG’S UNIQUE ON-THE-GO PACKAGING INNOVATION COMBISMILE FOR ICONIC JUICE BRANDS

SIG’s combismile carton offers the perfect lifestyle match for Riedel juices and provides busy consumers of all ages with ultimate on-the-go convenience - easy to open, handle, hold, close and store on the go. With a curved, modern shape with easy grip corners, combismile offers consumers handy consumption straight from the pack and is resealable thanks to its innovative one-step closure.

COMPACT+ : The sorting machine designed specifically for complex integrations and upgrade projects

Grania Jain

October

/ 2022

COMPACT+ : The sorting machine designed specifically for complex integrations and upgrade projects

The COMPACT+ is the latest generation COMPACT. The machines are inherently compact and share the latest advanced sorting technology with the Mistral + CONNECT, giving the same high levels of performance.

Microplastics found in human breast milk. Here's what mothers should avoid.

Grania Jain

October

/ 2022

Microplastics found in human breast milk. Here's what mothers should avoid.

Breast milk samples were taken from 34 healthy mothers
Microplastics were detected in 75% of them

Raising a grave concern, a group of researchers said they found microplastics in human breast milk. Since breastfeeding is by far the best way to feed a baby, experts notified they are worried about the health of the infant, who are especially vulnerable to chemical contaminants.

The breast milk research, published in the journal Polymers, found microplastics composed of polyethylene, PVC and polypropylene, which are all found in packaging.

Pellenc ST & Ampacet join forces to recycle black PET

Grania Jain

October

/ 2022

Pellenc ST & Ampacet join forces to recycle black PET

Standard black polyethylene terephthalate (PET) packaging poses several challenges for the recycling value chain.

COFFEE MATE SHRINKS PACKAGING BY 50G AS OWNER NESTLÉ LOOKS TO KEEP COSTS DOWN

Grania Jain

October

/ 2022

COFFEE MATE SHRINKS PACKAGING BY 50G AS OWNER NESTLÉ LOOKS TO KEEP COSTS DOWN

As of today, the old 500g packs of the powdered coffee brand have been traded out for new 450g ones, in what is yet another example of the ‘shrinkflation’ phenomenon.

The packs have also increased in price, as Tesco is now selling the new packs at £3, up from £2.70 for the old size, according to data from retail research analysts Assosia.

Meanwhile in Asda, 450g packs were being sold at £2.55 – the same price as they had been in their previous version.

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Tree Hut Debuts New Look and Feel

Orion Rental Packaging Program Expansion Enables European BioPharma Companies to Increase Sustainability

Kellogg's picks Paper

On-Pack QR Attracts Students with Beats

Reusing Agricultural waste for Product Packaging now launched by TestValley

Cepi updates paper recycling methods

RIEDEL CHOOSES SIG’S UNIQUE ON-THE-GO PACKAGING INNOVATION COMBISMILE FOR ICONIC JUICE BRANDS

COMPACT+ : The sorting machine designed specifically for complex integrations and upgrade projects

Microplastics found in human breast milk. Here's what mothers should avoid.

Pellenc ST & Ampacet join forces to recycle black PET

COFFEE MATE SHRINKS PACKAGING BY 50G AS OWNER NESTLÉ LOOKS TO KEEP COSTS DOWN

Sanex Packaging Connections Pvt. Ltd.

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