Orora’s long-term beverage partner Remedy Drinks has joined forces with the McGrath Foundation to launch a purpose-led limited-edition Sodaly Raspberry can—combining social impact with cutting-edge digital can decoration enabled by Helio™ technology.
The collaboration supports the McGrath Foundation’s mission to ensure that no Australian faces cancer without access to a McGrath Cancer Care Nurse. For every limited-edition can sold, $1 is donated to the Foundation, helping expand personalised cancer care support for patients and families nationwide.
Timed to coincide with Australia’s high-profile summer cricket season—where the McGrath Foundation has a strong national awareness platform—the initiative demonstrates how packaging innovation can amplify cause-related marketing while delivering shelf impact.
A limited-edition drink designed to “taste good and do good”
At the centre of the campaign is Remedy’s Sodaly Raspberry variant, a prebiotic soft drink positioned as a better-for-you alternative: all-natural ingredients, zero sugar, and just eight calories per 250 ml can.
The nostalgic raspberry flavour—evoking classic red lollies and traditional raspberry sodas—is formulated with Remedy’s signature apple cider vinegar (ACV) base and naturally derived sweeteners, aligning with the brand’s philosophy of delivering full flavour without artificial ingredients.
“As long-time admirers of the McGrath Foundation’s purpose, we’re grateful for the opportunity to support their incredible work alongside our trusted packaging partner Orora,” said Santino Luciano, Managing Director, Remedy Drinks.
Beyond flavour, the product’s purpose-led positioning reinforces Remedy’s goal of creating beverages that contribute positively to both personal wellbeing and community outcomes.
Helio™ digital print enables rapid, high-impact decoration
To maximise visual impact and campaign agility, Remedy partnered with Orora Cans to produce the limited-edition design using Helio™ by Orora—a first-to-market, high-speed, direct-to-shape digital printing technology for beverage cans.
Printed on Orora’s 250 ml slimline can format with a matt varnish finish, the design features a vibrant pink created using Helio inks, delivering strong shelf presence aligned with the McGrath Foundation’s iconic colour identity.
“Orora’s innovative Helio technology makes this limited-edition Sodaly design even more eye-catching,” Luciano noted. “It allows us to execute limited runs quickly while maintaining Orora’s high-quality finishes.”
As the first system of its kind in the Southern Hemisphere—and the world’s first fully integrated into a can manufacturing line—Helio enables short-run and seasonal campaigns with unprecedented speed and flexibility. The platform eliminates traditional plate-based setup constraints, allowing rapid design changes and efficient limited-edition production without compromising decoration quality.
Packaging as a platform for purpose
The Remedy–McGrath collaboration highlights how packaging can function as a powerful communication and fundraising medium. By integrating cause messaging directly onto the pack, the limited-edition can turns everyday consumption into a participation mechanism for social impact.
With Helio enabling fast turnaround and premium aesthetics, the campaign demonstrates how digital decoration technologies are reshaping beverage packaging strategies—supporting brand storytelling, seasonal activations, and targeted market initiatives.
A long-standing partnership driving innovation
Orora and Remedy Drinks have collaborated for years across glass and aluminium packaging formats, including Remedy’s Kombucha and Sodaly ranges. The McGrath Foundation limited edition extends this partnership into purpose-driven innovation, combining brand storytelling, advanced decoration technology, and social contribution.
The result is a visually distinctive, mission-aligned beverage pack that not only stands out on shelf but also channels consumer engagement into tangible community benefit—illustrating the evolving role of packaging at the intersection of technology, brand, and purpose.