Mondelez International has launched its cadbury energy bar in new packaging made from 100% recyclable sustainably sourced paper that will be trialled and tested exclusively New zealand.
The company said the trial will test the durability and effectiveness of paper packaging in transort plus gather feedback from consumers who can receive a free sample at Westfield Newmarket, Aucland on saturday 21 December 2019.
It is the first time the company has used a paper material that doesn't include laminate, foil or plastic for fully sealed flow-wrap packaging.
Many existing paper based food wraps have a thin plastic film to protect the product, but the cadbury energy paper acts as a barrier to protect food and ensure freshness.
The move follows a similar technical breakthrough in confectionary packaging by nestle who announced in summer that its YES! snack bar range will bw wraped in recycled paper for the first time, claiming'a world first' in recyclable packaging.
Cara Liebrock, managing director, mondelez international New Zealand, said: "we are committed to making 100% of our packaging recyclable by 2025. While cadbury is enjoyed by millions of people around the world, we're excited to be able to do this innovative trial here in New Zealand.
"Given this a world- first for us and the material is at leading edge of ackaging innovation, we're committed to finding innovative solution to the sustainability challenges facing the planet and this trial is great example of this."
Mondelez said it is also working on a range of global and local sustainability initiativesdesigned to minimize impact on the planet, including support for companies developing plastic recycling technology and reducing the amount of packaging manufacturers use.