Cosmetic Packaging

In a bold move to bolster its position in the professional haircare market, L’Oréal has announced a definitive agreement to acquire Color Wow, one of the fastest-growing and most innovative brands in the industry. Known for its problem-solving formulas and cult-favorite products, Color Wow has captured the hearts of stylists, celebrities, and consumers alike since its founding in 2013 by beauty industry veteran Gail Federici.