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Kellogg’s rolls out accessible packs for the sight impaired across Europe

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Press Packagin…
September
07
/ 2021

This announcement comes after a successful UK trial last year( see AIPIA newsletter 14-10-20) in partnership with Co-op, on Kellogg’s Coco Pops boxes. Evaluation of the pilot by the UK charity Royal National Institute of Blind People (RNIB) showed that 97% of the participants would like to see more of these accessibility features available on grocery packaging.

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  • food packaging
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